Paid marketing during a pandemic: A coronavirus
(COVID-19) Guide
The US, and the rest world for that matter, is currently in the middle of the greatest work-from- home experiment in history. Millions of Americans are stuck at home and they are searching and scrolling dramatically more than normal. Millions of advertising dollars are also being pulled out of the market, meaning that inventory is opening up and we’re seeing low CPCs and CPMs.
This guide will help you seize the opportunity presented in these trying times.
.jpeg)
SEM ScoreCard
Paid search is the bread and butter of any digital marketing strategy. This scorecard will help you audit your own accounts and identify problem areas you should address to make sure your spend isn’t going to waste.
.jpeg)
Facebook Advertising Scorecard
Facebook is a great tool find new customers and make sure your ads are reaching the right person in the right part of the funnel. We’ll help you take some of the guess work out of the health of your accounts with this scorecard.