How We Keep Tabs on Employees' Mental Health
The new year is a great time to re-set. In the agency world, it’s also a time when clients have new...
How JDM is approaching DEI in 2025
I recently attended a webinar where a participant asked for alternative terms to "DEI," noting that...
JDM's 2024 in Review: Highlights of a Big Year
2024 was a memorable year for Jordan Digital Marketing. Macroeconomic challenges (specifically, a...
Tips for Ad Copy Testing in Today's Google Ads Landscape
Ad copy testing is more critical than ever in Google Ads, especially with the shift towards more...
7 TikTok Ad Features Marketers Can't Afford to Ignore in 2025
TikTok continues to evolve as a marketing powerhouse, providing advertisers with innovative tools...
JDM Launches New Marketing Ops Service for Future-Proofed Tracking: What to Know
It’s not just cookies crumbling; marketing measurement is complicated right now. For over a year,...
AIO Ads Are Here - What Comes Next?
Google has officially started rolling out ads within AI-generated overviews (AIOs) in mobile search...
Reddit’s Retargeting and Lookalike Targeting: What to Know
Reddit continues to refine its advertising capabilities. The latest addition—Lookalike Audiences...
Performance Max Asset Group Performance Segmentation: What to Know
Google Ads recently rolled out a much-anticipated update for Performance Max (PMax) campaigns: ...
Get Proactive With Your Review Prep to Help Accelerate Career Development
The year-end rush is here, and as an HR professional, I think of three big initiatives: company...
Performance Max Introduces Creative AI Tools and Gives Smart Shopping a Chance: Reactions
Google Ads has rolled out a series of updates to Performance Max (PMax) campaigns, adding creative...
2025 Planning: Better Measurement, Better Outcomes Webinar Highlights
As we look toward 2025, one of the most essential preparations marketers can make is establishing a...
Reddit Launches a New Unified Flow For Keyword Targeting
Reddit is stepping up its game for advertisers with the launch of a unified flow for Keyword...
A Breakdown of Meta’s New AI Tools for Images and Videos
Meta is stepping up its AI game by introducing new AI-powered video editing tools for advertisers....
“Best Practices” You Should Actually Use in Your Job Search
If you’ve looked at LinkedIn job postings lately, it can be disheartening to see over 100 people...
SaaS SEO FTW: How to Engage Users in Consideration and Purchase Stages
We’re lucky to work with a ton of ambitious, forward-thinking SaaS clients at JDM, and lately...
5 Common Retail SEO Oversights to Correct for the Holiday Season
We love digging into new client accounts at JDM – and I particularly enjoy the chance to jump in...
Black Friday SEO Strategies to Grow Incremental Revenue
Paid media spend is through the roof in Q4, especially in the Black Friday-Cyber Monday timeframe....
6 Common PPC Oversights to Correct Now to Optimize Q4 Impact
Every year, I see new brands making old mistakes regarding Q4 marketing strategy. Learn from...