Google Ad Formats Explained

When you think of Google Ads, your mind might immediately think of the text ads that have been part of the SERPs forever. Those are certainly a big part of what makes Google the largest online advertising platform, but there are so many more Ad Formats you can use to build the perfect campaign.

In this post, we’ll break down the different ad formats Google offers, and share suggestions on which types of campaigns work best with each ad format. Let’s dive in:

Expanded Text Ads