JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

How AI Search Results Differ from Traditional Search Engines

No marketer can avoid the truth of 2025: the landscape of search is evolving rapidly with the rise of Large Language Models (LLMs) like ChatGPT, Perplexity, and Google’s Gemini. This shift is transforming how brands optimize for visibility and how users interact with search results. It’s also beginning to take a chunk of engagement away from brands as zero-click search results start eating into clicks. Before I get into ...

SGE for SEO: A roundup of highlights

Search Generative Experience (SGE) is one of the biggest fundamental game-changers to hit SEO in...

GA4 Migration: Setup Guide to Two Key Reports

Now that you have a grasp of the fundamental differences of GA4 and Universal Analytics, and you’re...

How to Survive Google's Helpful Content Update: SEO Checklist

The Helpful Content Content Update will begin rolling out soon, and it's going to have a serious...

GA4 Migration: Why and How to Act Now

As we covered in our last post, and more comprehensively in our full guide to GA4 migration, GA4 is...

GA4 vs. Universal Analytics: Key Differences

We’re now officially a year away from forced migration from Google’s Universal Analytics (UA) to...

Core Update Tremors and Twitter Follow Links - Backlink Breaker #40

In the last few weeks I've seen digital marketing budgets shrink significantly for the first time...

Near Me Hacks and Interaction to Next Paint - Backlink Breaker #39

Some big changes hit the SEO world this week, with an unconfirmed search ranking algorithm update...

Google I/O, Multisearch Near Me, & Inclusive Schema - Backlink Breaker #38

This week's Google I/O conference delivered some serious SEO gems (between the standard corporate...

Automatically Generated Content and YouTube Keyword Insights - Backlink Breaker #37

What changed this week in SEO? (Hint: The answer is always "too much!") From AI content updates to...

GA4 Vibes - Backlink Breaker #36

As SEOs and content marketers, we’ve signed up for a job that relies heavily on a single,...

Unconfirmed Algorithm Update & Desktop Page Experience - Backlink Breaker #35

It’s really, really hard to stay focused. Especially during extended periods of global uncertainty...

Well, We Back - Backlink Breaker #34

It’s been two very strange years since I wrote the last Backlink Breaker. I think it’s time to come...

New Image Labels and GSC Export Features - Backlink Breaker #33

The world is a weird, scary place. Ups and downs, highs and lows. It’s all there. 

Sometimes you...

Holistic SEO and Google Updates - Backlink Breaker #32

If you’re seeing serious changes in your site rankings, join the club. It’s been widely reported...

Changing Movie Names for SEO and YouTube Revenue - Backlink Breaker #31

The SEO community is buzzing after a potential Google algorithm update this week. We really are...

Featured Snippet Deduplication and Content Removals - Backlink Breaker #30

Test paralysis. So many teams I’ve worked with have suffered from this problem. They simply...

OneSearch, Secure Cookie Settings, and Core Update Review - Backlink Breaker #29

Big week for SEO news, with Verizon entering the search engine market, and the January 2020 core...

2020 Core Update and Product Search - Backlink Breaker #28

Backlink Breaker is back! Took a bit of an extended holiday vacation due to the birth of my...

Product Results Report and Rich Answers Growth - Backlink Breaker #27

The Wall Street Journal wrote an incredibly stupid, and outright false article about Google and...