How AI Search Results Differ from Traditional Search Engines
No marketer can avoid the truth of 2025: the landscape of search is evolving rapidly with the rise...
Adam Tanguay
Author Posts
SGE for SEO: A roundup of highlights
Search Generative Experience (SGE) is one of the biggest fundamental game-changers to hit SEO in...
GA4 Migration: Setup Guide to Two Key Reports
Now that you have a grasp of the fundamental differences of GA4 and Universal Analytics, and you’re...
How to Survive Google's Helpful Content Update: SEO Checklist
The Helpful Content Content Update will begin rolling out soon, and it's going to have a serious...
GA4 Migration: Why and How to Act Now
As we covered in our last post, and more comprehensively in our full guide to GA4 migration, GA4 is...
GA4 vs. Universal Analytics: Key Differences
We’re now officially a year away from forced migration from Google’s Universal Analytics (UA) to...
Core Update Tremors and Twitter Follow Links - Backlink Breaker #40
In the last few weeks I've seen digital marketing budgets shrink significantly for the first time...
Near Me Hacks and Interaction to Next Paint - Backlink Breaker #39
Some big changes hit the SEO world this week, with an unconfirmed search ranking algorithm update...
Google I/O, Multisearch Near Me, & Inclusive Schema - Backlink Breaker #38
This week's Google I/O conference delivered some serious SEO gems (between the standard corporate...
Automatically Generated Content and YouTube Keyword Insights - Backlink Breaker #37
What changed this week in SEO? (Hint: The answer is always "too much!") From AI content updates to...
GA4 Vibes - Backlink Breaker #36
As SEOs and content marketers, we’ve signed up for a job that relies heavily on a single,...
Unconfirmed Algorithm Update & Desktop Page Experience - Backlink Breaker #35
It’s really, really hard to stay focused. Especially during extended periods of global uncertainty...
Well, We Back - Backlink Breaker #34
It’s been two very strange years since I wrote the last Backlink Breaker. I think it’s time to come...
New Image Labels and GSC Export Features - Backlink Breaker #33
The world is a weird, scary place. Ups and downs, highs and lows. It’s all there.
Sometimes you...
Holistic SEO and Google Updates - Backlink Breaker #32
If you’re seeing serious changes in your site rankings, join the club. It’s been widely reported...
Changing Movie Names for SEO and YouTube Revenue - Backlink Breaker #31
The SEO community is buzzing after a potential Google algorithm update this week. We really are...
Featured Snippet Deduplication and Content Removals - Backlink Breaker #30
Test paralysis. So many teams I’ve worked with have suffered from this problem. They simply...
OneSearch, Secure Cookie Settings, and Core Update Review - Backlink Breaker #29
Big week for SEO news, with Verizon entering the search engine market, and the January 2020 core...
2020 Core Update and Product Search - Backlink Breaker #28
Backlink Breaker is back! Took a bit of an extended holiday vacation due to the birth of my...
Product Results Report and Rich Answers Growth - Backlink Breaker #27
The Wall Street Journal wrote an incredibly stupid, and outright false article about Google and...