Performance Max Introduces Creative AI Tools and Gives Smart Shopping a Chance: Reactions
Google Ads has rolled out a series of updates to Performance Max (PMax) campaigns, adding creative...
Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools
Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...
Google Ads Brand Recommendations: What to Know
Google Ads has introduced Brand Recommendations powered by AI. These tailored suggestions cover...
Microsoft’s Move to eCPC in Native Campaigns: What It Means
Microsoft recently announced that starting May 17, 2024, manual CPC bidding will no longer be...
LinkedIn’s New Sponsored Articles: What to Know
2024 is already off to a good start for LinkedIn given the launch of a promising new ad type: ...
New Search Themes on Performance Max: Worth a Shot for B2B?
Google recently launched a beta with Performance Max campaigns that lets you use “search themes” as...
How to Scale B2B Accounts in Capterra Ads
In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...
How to Scale B2B Accounts in LinkedIn Ads
In the world of digital campaigns, success is a stepping stone, not a final destination. So when a...
How to Scale B2B Accounts in Facebook Ads
When a campaign thrives, clients often ask: “How can we scale this success?” As a dedicated...
How to Scale B2B Accounts in Google Ads
When a campaign is going well, one question we always get from clients is: “How can we scale this...
Google Marketing Live 2023: AI, AI & more AI
If your job involves paid search, and you’re reluctant to embrace AI, Google is about to force your...
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
UTM Parameters: A Glossary of Terms
Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...
4 Ways to Leverage Google Ads Offline Conversion Data
Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...
How to Optimize Offline Conversion Data in Google Ads
There are many use cases and types of businesses that benefit from setting up offline conversion...
Connect CRM Data to Google Ads
When managing a Google Ads account, it's critical to pair your CRM data with your campaign data. In...