Chelsea Gonzalez

Performance Marketing Manager

Chelsea has spent well over a decade in digital marketing helping clients optimize their performance within major advertising channels -- and connecting the dots across channels to find strategic growth opportunities. Her hands-on work and elite knowledge of the marketing landscape has driven incredible results for a range of clients in B2B, B2C lead gen, and ecommerce.

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Author Posts

Maximizing PMax in 2025: Key Updates, Insights, and Recommendations

Google Ads’ Performance Max (PMax) campaigns have undergone a series of impactful updates over the...

Performance Max Asset Group Performance Segmentation: What to Know

Google Ads recently rolled out a much-anticipated update for Performance Max (PMax) campaigns: ...

Google Ads Sunsets eCPC Bidding: What You Need to Know

Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...

Major Takeaways from Years of Performance Marketing Account Audits

We’ve been doing performance marketing account audits for prospective new JDM clients since our...

TikTok's New HubSpot Integration: What It Means for Lead Gen

We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...

Streamlining Paid Team Agendas With Automation and Organization

Well-organized client calls are at the heart of any successful paid advertising team. The moments...

Google Ads Introduces Demand Generation Beta: What to Know

In October, Google will formally roll out Demand Gen campaigns to all advertisers. 

Google’s Removal of Redundant Keywords Recommendation Has Changed - What Now?

A couple of weeks ago, Google quietly changed its recommendation to remove redundant keywords, and...