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Google Ads Sunsets eCPC Bidding: What You Need to Know

Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many advertisers have relied on for years. Starting in October 2024, eCPC will no longer be available for new campaigns, and by March 2025, any legacy campaigns using eCPC will be automatically transitioned to manual CPC. This move is part of Google’s broader push toward fully automated bid strategies like Maximize Conversions and ...

April 9, 2024

Major Takeaways from Years of Performance Marketing Account Audits

We’ve been doing performance marketing account audits for prospective new JDM clients since our...

December 5, 2023

TikTok's New HubSpot Integration: What It Means for Lead Gen

We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...

October 12, 2023

Streamlining Paid Team Agendas With Automation and Organization

Well-organized client calls are at the heart of any successful paid advertising team. The moments...

October 10, 2023

Google Ads Introduces Demand Generation Beta: What to Know

In October, Google will formally roll out Demand Gen campaigns to all advertisers.

January 19, 2023

Google’s Removal of Redundant Keywords Recommendation Has Changed - What Now?

A couple of weeks ago, Google quietly changed its recommendation to remove redundant keywords, and...