Jesse Rooney

Author Posts

Snapchat Advertising: Take Advantage of an Underrated Gen Z Engagement Platform

Yes, TikTok is still all the rage, and yes, Snapchat has had some notable struggles of late. But...

TikTok’s Play for the Next Generation of Search

In late September, TikTok made a slightly under-the-radar announcement that it was expanding the...

TikTok’s New Shopping Ads: A Breakdown

Virtually every digital marketer knows about the meteoric rise in TikTok engagement over the past...