JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

SaaS SEO FTW: How to Engage Users in Consideration and Purchase Stages

We’re lucky to work with a ton of ambitious, forward-thinking SaaS clients at JDM, and lately there’s been a trend of interest from those clients in creating content that targets later funnel stages. Specifically, we’ve been creating content strategies that target users by informational and educational content at the middle and bottom of the funnel. No matter the specific product, SaaS companies have a lot of ...

Link Cards for Brand Queries: Are Your Listings Ready?

If AI Overviews’ link cards for brand queries weren’t enough reason for you to do a deep dive into...

TikTok SEO: 7 Things to Know

Some truisms about the SEO landscape in June 2024:

  • Google’s AI Overviews will suppress clicks
  • ...

7 Takeaways from JDM’s SGE Webinar

The SEO world got rocked with a couple of Google-focused news drops in May. The first was the...

Galaxy-Brain SEO: the New Way to Take Command of Your Universe

If you’re paying attention, you’ve heard a lot of recent talk about “user-first” SEO – at least,...

Building Brand Authority: Rethink Your Owned Media

So you want to build your brand.You’ve done the keyword and audience research, and you’ve produced...

SGE in SEO: Early Findings

SGE – Search Generated Experience, or Google’s term for the AI-generated content that’s showing up...

Rainy-Day SEO: Brand Reputation Management

“I can’t move forward until I get feedback from {NAME}” is not something we say on the JDM SEO...

How to Nail the “Experience” Piece of E-E-A-T

Readers of the JDM blog know full well our perspective on E-E-A-T: it might not be an official...

Rainy-Day SEO: Digital PR and Content Promotion

Our Rainy-Day SEO series of initiatives you can take if you’re blocked on bigger projects continues...

Dialing in E-E-A-T in 2024: 3 Tips

If you haven’t gotten the E-E-A-T message yet, listen up: you’d better have a plan to focus on it...

E-E-A-T in 2024: How Important Is It?

It’s technically not a ranking factor, but at JDM, we regard E-E-A-T (or Experience, Expertise, A...

Rainy-Day SEO: Video Optimization

Our series on Rainy-Day SEO initiatives – essentially, projects you can always work on if you’re...

Rainy-Day SEO: Link-Building

Link-building: still a thing in SEO!

Maybe it’s not as influential a factor as it was a decade ago,...

Rainy-Day SEO: Third-Party Business Profile Optimization

Welcome back to our series on Rainy-Day SEO (otherwise known as the initiatives you can always work...

Rainy-Day SEO: What Is It?

In just about every line of work, it’s easy to get stalled by lack of feedback – from clients,...

3 SEO Takeaways from Our Recent Webinar with Compose.ly

Director of SEO Kelly Ayres had plenty to say in a recent Q&A with content writing leaders...

Constructing a Great QBR: The Fundamentals

No matter how much growth you’ve driven for a client in recent months, and no matter how clever a...

Put Digital PR into Action with Link-Building & SEO

The landscape of SEO and link-building is always changing, and building high-quality links has...

5 Under-the-Radar ChatGPT Use Cases in Marketing

The race is on for marketers to find ways to use ChatGPT to give their campaigns a leg up.