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Reddit’s Retargeting and Lookalike Targeting: What to Know

Reddit continues to refine its advertising capabilities. The latest addition—Lookalike Audiences (currently in beta)—is a game-changer for brands looking to expand their reach and improve conversion efficiency. Marketers can leverage existing customer lists or website retargeting data with Reddit’s Lookalike Audiences to find new users who share similar interests, behaviors, and conversion patterns with your existing ...

November 19, 2024

Reddit Launches a New Unified Flow For Keyword Targeting

Reddit is stepping up its game for advertisers with the launch of a unified flow for Keyword...

March 14, 2024

Google Ads Editor Updates: A Preview

A few weeks ago, Google released some updates to Ads Editor, then quickly un-published the article....

November 1, 2023

Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens

Last month, Meta added new Reels ads features to help improve performance of ad creatives by making...

May 9, 2023

What to Know About the New Pinterest-Amazon Partnership

Pinterest aesthetics and social proof with Amazon’s transactional clout? That potentially powerful...

April 6, 2023

How to Research Competitors’ Ads on Facebook & LinkedIn

Knowing what your competitors are up to in the realm of social advertising can give you inspiration...