2023 Google Shopping Ads: Performance Max vs. Standard Shopping
Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...
Natalie Hanson
Author Posts
Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
Best Practices for Onboarding a New Client Contact
New client contacts can throw a wrinkle in the daily workflow for agency teams. Whether the old...
Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?
Members of the U.S. Congress continue to discuss a potential ban of the TikTok app in the United...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
D2C Messaging and Creative Best Practices
As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...
Facebook Advertising for D2C: Build Better Audiences
Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...
How to Wrangle Better Facebook Data Post-iOS14
Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...
Advertising Platform Preferences: What Gaps Between Consumers & Advertisers Can Teach Us
Earlier this month, Kantar published its third annual Media Reactions study showing how marketers...
The Ultimate Guide To Direct Response Advertising
Welcome to the first of our Direct Response Advertising blog series! In this first blog, we’ll...