PMax’s API Exclusions: What to Know
Google’s Performance Max (PMax) campaigns have long faced criticism for their “black box” nature,...
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TikTok Introduces More Nuanced Mobile App Ad Measurement
For all of TikTok’s high engagement levels, the platform has lagged behind more mature competitors...
Google Enhances Attribution for Web Conversions
Google may have made more headlines and riled up marketers in April by announcing the demise of...
7 Tips for Creating an Effective Marketing Meeting Agenda
More than just a bulleted list of discussion points, agendas are the crux of a productive marketing...
Apple’s Ad Expansion Updates: A Breakdown
Advertisers looking for more options to gain awareness and engagement on Apple’s App Store are...