JDM Blog

PMax’s API Exclusions: What to Know

Google’s Performance Max (PMax) campaigns have long faced criticism for their “black box” nature, which leaves advertisers with limited control over where their ads appear. But recent revelations have shaken things up: API-based placement exclusions actually work, despite Google’s previous claims to the contrary. This discovery has major implications for advertisers looking to fine-tune their campaigns and reduce wasted ...