Performance Max Upgrades: New Reporting and AI Tools You Need to Know
Google is stepping up its game with new updates to Performance Max (PMax) campaigns, offering...
Google App Campaign Audience Signals: What to Know
Big news in the UAC space! Google has quietly expanded Audience Signal Targeting to App campaigns,...
Instagram Is Testing Unskippable Feed Ads: Should You Try Them?
Meta is testing a new ad format within Instagram that serves users a main feed ad video before they...
Google TV Ads Are Here – Are They a Big Deal?
YouTube TV hit 8 million subscribers in February 2024, which gives Google a nice incremental...
Mobile Video Ad Creative: 3 Optimization Reminders
We’ve all got a list of creative best practices in our pockets. But with the fast-moving landscape...
SGE Ads Are Inevitable. What Do We Need to Know?
Search generative experience (SGE) is coming to Google – it’s currently in beta and evolving on a...
You Can Now Use YouTube Shorts for Awareness. Should You?
YouTube Shorts, which launched last year, has gotten an upgrade; Google recently announced fresh...