LinkedIn Leans into More Effective Marketing Attribution: What To Know
Marketing attribution has always been a challenge, particularly for B2B brands with long sales...
Shelby Hedges
Author Posts
How to Leverage the Rise of Video on LinkedIn
Video content is thriving on LinkedIn, and if you’re not already leaning into this trend, you’re...
A Guide to LinkedIn Thought Leader Ads
LinkedIn’s Thought Leader Ads (TLAs) are transforming how brands engage with audiences. By...
Benchmarking Data: A Guide to Using GA4’s New Release
Google Analytics 4 (GA4) has rolled out a powerful new feature: benchmarking data. For businesses...
Performance Max in, Smart Campaigns out: What to Know
Google is making a bold move by phasing out Smart Campaigns and rolling out Performance Max,...
You Can Now Import Google Conversion Goals into Bing - Why It Matters
Microsoft just announced that their Ads interface will now allow advertisers to import Google...
Google's "People Also Consider" Brand Ads: What to Know
Oh, Google…always dropping little surprises into the SERP. The latest (example below) on the paid...
LinkedIn In-Stream Video Ads: What to Know
LinkedIn has announced that they’re going to expand their video asset capabilities, rolling out a...
YouTube to Test Hyperlinking Keywords
In July, word got out that YouTube was testing a new feature for hyperlinking keywords that will...
LinkedIn Generative AI in New Ads: What to Know
It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...
3 Quick QA Checks to Dial in Your B2B Mobile Ads
B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...
GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions
Marketers are still getting their heads around the capabilities of GA4; even those who have...