JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

LinkedIn Leans into More Effective Marketing Attribution: What To Know

Marketing attribution has always been a challenge, particularly for B2B brands with long sales cycles and complex buyer journeys. As marketers push for more reliable tracking and campaign optimization, LinkedIn has taken a step forward with two major updates: Conversion API (CAPI) and the Revenue Attribution Report (RAR). These tools are designed to help advertisers better track and attribute conversions, even in a ...

How to Leverage the Rise of Video on LinkedIn

Video content is thriving on LinkedIn, and if you’re not already leaning into this trend, you’re...

A Guide to LinkedIn Thought Leader Ads

LinkedIn’s Thought Leader Ads (TLAs) are transforming how brands engage with audiences. By...

Benchmarking Data: A Guide to Using GA4’s New Release

Google Analytics 4 (GA4) has rolled out a powerful new feature: benchmarking data. For businesses...

Performance Max in, Smart Campaigns out: What to Know

Google is making a bold move by phasing out Smart Campaigns and rolling out Performance Max,...

You Can Now Import Google Conversion Goals into Bing - Why It Matters

Microsoft just announced that their Ads interface will now allow advertisers to import Google...

Google's "People Also Consider" Brand Ads: What to Know

Oh, Google…always dropping little surprises into the SERP. The latest (example below) on the paid...

LinkedIn In-Stream Video Ads: What to Know

LinkedIn has announced that they’re going to expand their video asset capabilities, rolling out a...

YouTube to Test Hyperlinking Keywords

In July, word got out that YouTube was testing a new feature for hyperlinking keywords that will...

LinkedIn Generative AI in New Ads: What to Know

It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...

3 Quick QA Checks to Dial in Your B2B Mobile Ads

B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...

GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions

Marketers are still getting their heads around the capabilities of GA4; even those who have...