Traction: Turn B2B Series A Funds into Unicorn Fuel
There are fewer than 1,300 unicorn companies in the world. We’ve worked to grow several of them...
Build That B2B Bridge: How to Go from Seed to Series A
At Jordan Digital Marketing, we’ve worked with dozens of companies with a small base of seed...
Early-Stage B2B Growth: 4 Keys to Nail the Launch
I’m a performance marketer with over a decade of experience in paid search and social, and now I...
JDM’s 2022 Highlights: Growth, Fun, and Resilience
It’s always a great exercise to zoom out of daily initiatives and challenges and reflect on the...
ABM Is Not a Quick, Cheap Fix in a Lagging Economy
As economic uncertainty mounts, companies are looking for ways to save money on their digital...
Marketing in a Recession…Is Good Marketing
As much attention as Q4 gets, Q1 is the all-important quarter for B2B companies. In normal times,...
How Agencies Can Help You Seize Opportunities in an Economic Downturn
Just over two years ago, as the reality of a global pandemic set in, marketers the world over...
Surviving the Digital Marketing Revolution: How Agencies Can Help
Perfection doesn’t exist in today’s digital marketing. There is no mountaintop. Whether we’re...
JDM's 2021 Highlights
2021 proved to be a big year for us at Jordan Digital Marketing. We grew in so many ways; from our...
Alpha Beta Evolved: The future of Paid Search
The Alpha Beta process has been a best practice for the last decade or more. In the years since,...
Unlock the power of Ad Customizers
Ad customizers can be extremely useful when running campaigns for multiple geos, or for running...
Standing Up Against Racism
Jordan Digital Marketing is taking a break from our blog this week. Why? There are more important...
Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits
We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to...
Advertising in a Down Market
The US, and the rest world for that matter, is currently in the middle of the greatest...
Display Campaigns and Retargeting
We focus on running a dedicated retargeting display campaign and resume using the retargeting...
Message Testing Philosophy
The goals of any ads are 2 fold:
We want to serve an ad that catches the eye of our end user,...
SEM Messaging
There are two purposes of an ad:
Get people to click
Get people to take a desired action
Google...
Campaign Naming Conventions
Campaign naming seems like an unimportant, mundane concept, but it’s not. In order to maintain...
Single keyword ad groups vs small keyword ad groups
Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...