Campaign Naming Conventions
Campaign naming seems like an unimportant, mundane concept, but it’s not. In order to maintain...
Single keyword ad groups vs small keyword ad groups
Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...
Google Ads evolved, The Alpha-Beta Process has to evolve too
Over the past few years, Google Ads has changed more than it had over the past 10 years. Expanded...
SEM Account Glossary of Terms
To start off our SEM Key Concepts series, we’re going to cover the basics with a glossary of key...
The remote agency tech stack
Jordan digital marketing is a remote agency focusing on paid acquisition and SEO for funded...
Digital Marketing and The Estonia Approach
The United States has the strongest economy in the world, but we rank 9th in internet speeds and...
Managing uncertainty the most important part of building any remote team
Remote teams are still not the norm, and there is a lot of uncertainty and anxiety built into the...
You Should Register Your Trademarks With Google
“Help! Someone is bidding on my brand terms and using my company’s name in their ads!” The...