Perspective Friday! Facebook generated $16.6 billion in Q2 ad revenue. That’s more than three times the $5 billion penalty they owe the FTC for privacy violations. Facebook is totally dead guys.
Meanwhile, Google laughs at Facebook’s numbers, reporting $32.6 billion in Q2 advertising revenue (22% YoY growth).
Google also released swipe to visit feature on Google image search, which takes mobile visitors directly to AMP pages from image search. Another reason to use AMP and high quality images. As part of this release, Search Console will feature a new “AMP on Image result” report to track all the new traffic. So, if you already have AMP pages with solid images, expect some new visits from Google image results.
Google told us the Google My Business short name bug was fixed, but apparently there are still problems, with errant suspensions from the bug still causing problems.
Tulsi Gabbard sued Google for $50 million after her Google Ads account was suspended for a few hours. It’s an interesting story, but what’s even more interesting (to me) is the New York Times basically saying she needs an SEO consultant:
“Without the ads, the Tulsi 2020 website, which has links for donations and information about the goals of her candidacy, appears in the first page of search results for “Tulsi Gabbard.” But it is below stories and videos about her — selected by a Google algorithm — and after her Wikipedia page, her Twitter profile and her congressional website.”
I wonder who could help with that?
Google will ignore redirect loops, and considers them broken links. You should always fix redirect chains, not just for better UX, but to make sure Google tracks your links correctly.
Some featured snippets use YouTube descriptions for content. Make sure your YouTube descriptions are on point, now we absolutely know Google is looking at them.
Google will pick the best URLs to index when crawling XML sitemaps.
Links in primary content have more weight than links in boilerplate content.
Duplicate content isn’t necessarily bad, as long as it’s used properly. For example, with hreflang you can setup duplicate pages for different geos and Google won't penalize the content.