Brittani Harris - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of our culture-building initiative, and to introduce the digital marketing world to our awesome team members, we regularly peel back the curtain on the lives of JDMers. This week, we’ll get to know Account Manager Brittani Harris!

Name: Brittani Harris 
Position: Digital Advertising Account Manager
Location: Birmingham, AL

When did you begin working at JDM?
July 1, 2021.

How did you know JDM was the right fit for you?
I learned about company processes, structure, and culture during my first interview with Head of Paid Acquisition Laura Schiele. At the time, I needed to be at a company that had processes already figured out so I could focus on honing my paid media skills and accelerate my learning. JDM spoke to that in my interview. I immediately knew it would be the best place for me, and I was right. Onboarding was the most seamless experience I have ever had at a company, and I’ve grown my analytical and strategic skills so much in the last year.  

What’s your favorite part of the workday?
I love diving into analytics and strategy. This gives me the opportunity to learn, test new things, and provide more value to our clients.

What’s the most gratifying part of working with your clients? 
Being an extension of their team and helping them hit their goals. 

In a remote company, how do you stay connected with your team?
Slack and participating in donuts. I love getting matched with someone new monthly on the team and having 1-on-1s to get to know each other. 

What three words would you use to describe the JDM culture?
Transparent, nurturing, progressive.

What's something you love about JDM?
The coaching I receive from my manager. I feel like JDM is invested in my career growth, and I have learned so much here in such a short amount of time. 

Can you recall a time when JDM challenged you, and how we supported you through that time?
I recently put together my first QBR and my manager pushed me to ensure I was thinking about things from the client perspective, providing value in my review and analysis, and using the data to tell a story. It was very challenging but rewarding and I got positive feedback from the client after the call. 

What’s the best thing you’ve done with your unlimited PTO? 
Recently, I went to Santorini! It was amazing—so beautiful—and I had such a great time.

What's something you love about the marketing industry?
The fast-paced, ever-changing environment. There is always something new to learn and different ways to grow . 

What do you think has been the most interesting change in the marketing industry or in your channel this year?
Google sunsetting ETAs (extended text ads). I didn’t see that coming (before it was announced) and wondered how testing new ad copy would be moving forward. Thankfully, JDM has some great options we use for testing ad copy with RSAs that have already provided value to clients.

What digital marketing platform, technology, or skill do you see gaining the most traction in the next 1-2 years, and why?
I think we will continue to see tighter privacy restrictions as consumers are wanting to take back control of their data.

What are the names and ages of your kids (or furbabies)?
I don’t have any kids or furbabies, but I do want to get a furbaby at some point next year. 

What's something you've implemented or tested, and what was the outcome?
I launched a bid strategy experiment splitting traffic between max clicks and tCPA bid strategy to get the system to focus more on conversions at a set cost vs. just clicks. The experiment was successful; we achieved a 38% increase in leads from the tCPA bid strategy.