Google Ads Match Types Explained

One of the best things about running pay per click advertising with Google is the amount of control you can have over your ads using match types.

For those not in the know: when you build new keywords for an account, you have to select a match type for them. The match type helps determine how close the user’s search term has to be to your keyword for the ad to be shown to the user. This allows for some strategic ad builds.  

Each of the match types have their own uses and nuances. Here’s a handy chart outlining the basics:

Recent Articles

D2C Messaging and Creative Best Practices

As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...

How to Wrangle Better Facebook Data Post-iOS14

Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...

Facebook Advertising for D2C: Build Better Audiences

Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...