Chelsea Gonzalez - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
YouTube Shorts vs. TikTok - The Battle Takes Shape
As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...
Structured Data & ChatGPT: A Faster Way to Stand out in SERPs
A few months ago, I wrote about schema markup and the importance it’s gaining in the SEO world....
Want to Be a Great Employer? Don’t Screw up the Ending
The end of an employee’s lifecycle is not a fun topic. It’s brutal at worst and uncomfortable at...
Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share
Over the course of the past year, Microsoft has been conducting studies in their ad platform to...
Gina Race - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
4 Creative Facebook Audience-Building Strategies
One of the key ingredients to any successful campaign is the ability to reach the right people....
The JDM Approach to Keyword Research
Google’s emphasis on keywords has taken some twists and turns over the years with updates like...
4 Ways to Leverage Google Ads Offline Conversion Data
Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...
Top 4 HR KPIs & Metrics to Track
As an HR pro, I know our particular discipline has a lot of associations, not all of them positive....
Bryan Locke - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
How to Set up Google App Campaigns
Google App campaigns (previously known as Universal App Campaigns or UAC) allow you to promote...
Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?
Members of the U.S. Congress continue to discuss a potential ban of the TikTok app in the United...
How to Set up Conversion Tracking for Your LinkedIn Ads
Accurate conversion tracking is the backbone of any successful online advertising campaign. It...
2023 Guide for Creating Winning Ads on Linkedin
LinkedIn advertising may not have all the creative functionality of other social media platforms,...
Marco Primerano - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
SEO Trends Heading into 2023
Google’s shift to Helpful Content is symbolic of a sea change in SEO. Gone are the days of...
TikTok for B2B: 6 Quick Lessons to Apply
As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...