7 Ways to Improve DEI in Your Hiring Process
Nearly three years removed from the DEI reckoning of summer 2020, when George Floyd and #BLM were...
5 Under-the-Radar ChatGPT Use Cases in Marketing
The race is on for marketers to find ways to use ChatGPT to give their campaigns a leg up.
ChatGPT: The 5 Most Important Caveats
Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...
5 Ways to Use ChatGPT for Keyword Research
You can barely go to your favorite coffeeshop these days without overhearing conversations about...
Laura Schiele - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
7 Tips for Creating an Effective Marketing Meeting Agenda
More than just a bulleted list of discussion points, agendas are the crux of a productive marketing...
5 Powerful Ways HR Drives Company Values
If you last chatted about HR a decade ago, you likely think HR pros are all about compliance,...
3 Quick QA Checks to Dial in Your B2B Mobile Ads
B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...
Chelsea Gonzalez - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
YouTube Shorts vs. TikTok - The Battle Takes Shape
As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...
Structured Data & ChatGPT: A Faster Way to Stand out in SERPs
A few months ago, I wrote about schema markup and the importance it’s gaining in the SEO world....
Want to Be a Great Employer? Don’t Screw up the Ending
The end of an employee’s lifecycle is not a fun topic. It’s brutal at worst and uncomfortable at...
Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share
Over the course of the past year, Microsoft has been conducting studies in their ad platform to...
Gina Race - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
4 Creative Facebook Audience-Building Strategies
One of the key ingredients to any successful campaign is the ability to reach the right people....
The JDM Approach to Keyword Research
Google’s emphasis on keywords has taken some twists and turns over the years with updates like...
4 Ways to Leverage Google Ads Offline Conversion Data
Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...
Top 4 HR KPIs & Metrics to Track
As an HR pro, I know our particular discipline has a lot of associations, not all of them positive....
Bryan Locke - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
How to Set up Google App Campaigns
Google App campaigns (previously known as Universal App Campaigns or UAC) allow you to promote...