Olivia Wesel - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies
As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...
2023 Google Shopping Ads: Performance Max vs. Standard Shopping
Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...
Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
4 Critical Considerations Before Scaling Google Ads Internationally
Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...
Jhana Guzman-Scholder - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
UTM Parameters: A Glossary of Terms
Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...
Put Digital PR into Action with Link-Building & SEO
The landscape of SEO and link-building is always changing, and building high-quality links has...
3 Common Options to Track Form Submissions in GTM
Let’s face it, Google Tag Manager can be a beast. But it’s also an empowering tool for advertisers,...
Shelby Hedges - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
How to Research Competitors’ Ads on Facebook & LinkedIn
Knowing what your competitors are up to in the realm of social advertising can give you inspiration...
LinkedIn Expands Podcast Offering
Podcasts continue to grow in popularity, with regular listener numbers almost doubling in the past...
Best Practices for Onboarding a New Client Contact
New client contacts can throw a wrinkle in the daily workflow for agency teams. Whether the old...
Investing in SEO? Let’s Talk about UX
Let’s hit pause on ChatGPT and its potential fallout in the SEO industry for a second. Whether or...
Sonja Zierke - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
7 Ways to Improve DEI in Your Hiring Process
Nearly three years removed from the DEI reckoning of summer 2020, when George Floyd and #BLM were...
5 Under-the-Radar ChatGPT Use Cases in Marketing
The race is on for marketers to find ways to use ChatGPT to give their campaigns a leg up.
ChatGPT: The 5 Most Important Caveats
Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...
5 Ways to Use ChatGPT for Keyword Research
You can barely go to your favorite coffeeshop these days without overhearing conversations about...