Google’s Removal of Redundant Keywords Recommendation Has Changed - What Now?
A couple of weeks ago, Google quietly changed its recommendation to remove redundant keywords, and...
How to Set up Conversion Tracking for Your LinkedIn Ads
Accurate conversion tracking is the backbone of any successful online advertising campaign. It...
2023 Guide for Creating Winning Ads on Linkedin
LinkedIn advertising may not have all the creative functionality of other social media platforms,...
Marco Primerano - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
SEO Trends Heading into 2023
Google’s shift to Helpful Content is symbolic of a sea change in SEO. Gone are the days of...
TikTok for B2B: 6 Quick Lessons to Apply
As we cover in TikTok for B2B: A Comprehensive Guide - our latest ebook, TikTok is a viable option...
JDM’s 2022 Highlights: Growth, Fun, and Resilience
It’s always a great exercise to zoom out of daily initiatives and challenges and reflect on the...
Digital Marketing Predictions for 2023: Strategic Shifts
2022 was a turbulent year in digital marketing – from a bumpy data landscape to not-so-gentle...
Digital Marketing Predictions for 2023: Platforms
As we look ahead to 2023, our leaders are reading the tea leaves from 2022 releases and...
ABM Is Not a Quick, Cheap Fix in a Lagging Economy
As economic uncertainty mounts, companies are looking for ways to save money on their digital...
The Right Campaign Structure for TikTok B2B Ads
If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...
TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
For HR, Feedback Is a Gift. Here’s How to Get More of It
As a People Ops leader, I have a few overarching goals: improve employee retention; prevent...
Marketing in a Recession…Is Good Marketing
As much attention as Q4 gets, Q1 is the all-important quarter for B2B companies. In normal times,...
How to Optimize Offline Conversion Data in Google Ads
There are many use cases and types of businesses that benefit from setting up offline conversion...
Joe DeWitt - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
What is Schema Markup, and Why Is it Important for SEO?
If you’re just getting started with learning about schema markup and find it “too technical” or...
Leveraging LinkedIn Audience Reporting Data
LinkedIn advertising provides some deep demographic reporting that often goes unused.