Click Through Reads #28: Instagram Broadcast Updates and Google Ads Productivity
Hello Click-Through-Readers! I interrupt your stress eating while watching election results to...
Click Through Reads #27: Google Analytics 4 Unveiled, Facebook Political Ads, and Google Shopping Updates
Happy Halloween Click-Through-Readers! There are no tricks, only treats, in this news roundup....
Click Through Reads #26: Google Local Ads Testing, API Messenger for Instagram
Hello Click-Through-Readers! We want to get you though this week with some news and beautiful Fall...
Click Through Reads #25: Google Performance Max and Amazon Sponsored Display
Hello Click-Through-Readers! This is a weird week...there was football on a Tuesday and the...
Click Through Reads #24: Google Shopping, Prime Day, and Facebook Attribution Changes
Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with Amazon...
Best Practices for Account-Based Marketing on LinkedIn
One of the biggest advantages of advertising on LinkedIn is utilizing the Account-Based Marketing...
LinkedIn Ad Formats and Ad Specs
LinkedIn has proven itself to be the premier B2B advertising network over the last few years....
Click Through Reads #23: new Reddit expanded inventory and Google Local Service Ad bidding options!
Welcome to another week of news Click-Through-Readers! As October is moments away I am taking this...
Best LinkedIn Advertising Options for Different Goals
Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's...
Click Through Reads #22: Facebook Campus, Google Custom Audiences, and Facebook Ad Limits
Hello Click-Through-Readers! I went on a personal Facebook journey this week cleaning up old photo...
Facebook Ads Scorecard: Free Audit Tool
Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....
Click Through Reads #21: Facebook Ad Limits, Google Updates for Accuracy
Hello Click-Through-Readers! We are pleased to announce that...there are some big announcements in...
How to Track Facebook Conversions for Zoom Webinars
The landscape of conferences and customer engagement is looking pretty different in the COVID era....
Click Through Reads #20: changes to Google Search Term reports & new Consent Mode on Google Ads
Welcome to another week of digital marketing news Click-Through-Readers! Every single person I...
Paid Search Bidding Strategies
“Which bidding strategy should I use?”
That’s a question all digital advertisers need to answer if...
Click Through Reads #20: Microsoft Audience Network Updates, and Expanded Text Ad Fade Out?
Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your...
Google Ads Scorecard: A Quick Way to Ensure Account Health
Time and time again we see it: new contacts come to us and don’t really know how to assess the...
Click Through Reads #19: Facebook Redesign, Google Performance Planner, and Microsoft Editor Updates
Welcome to another week of Click Through Reads! There are more designs happening, this week it’s...
Setting Up Your First Snapchat App Install Campaign
Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up,...
Click Through Reads #17: Instagram DM changes, Google Shopping Updates, and Customer Match Syncing
Hello Click-Through-Readers! Have you seen the updates to Instagram? My DMs are much more...