Click Through Reads #12: old bidding strategies are being phased out
Hey Click-Through-Readers! You have survived half of 2020 and are taking the time to read our news...
B2B Paid Advertising Best Practices
Advertising for a business product or service is much different than a consumer product or...
Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings
Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been canceled,...
Apple Search Ads 101
Apple Search Ads (ASA) are sponsored text ads for driving app installs within Apple’s App Store....
Click Through Reads #10: Google Keen and Google Ad Credit
Welcome to another week of news! We are starting off with some extra good stuff - free ad credits!
First Time Using Google Keen: An Experience
Google recently launched Keen, their new search and social discovery platform. Keen is being...
How to Run a Google Ads Experiment
Before making a big change to a Google Ads campaign, it might be a better idea to set it up as an...
Unlock the power of Ad Customizers
Ad customizers can be extremely useful when running campaigns for multiple geos, or for running...
Click Through Reads #9: Slowly Reopening and Google Targeting Options
Welcome Click-Through-Readers to another week of marketing news.
As businesses continue to open...
How to Perform Successful A/B Creative Testing on Facebook
As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and so...
Don’t Give Up On Discovery Ads Yet
Over the last couple months, you’ve probably tested (or have been pressured to test by your Google...
Click Through Reads #8: 2 weeks of news edition
Hello Click-Through-Readers. We took a week off from publishing to create room for more important...
How to Run a Virtual Meeting from Home
There seems to be a lot of mixed feelings about working from home.
For some, it’s a work dream...
Standing Up Against Racism
Jordan Digital Marketing is taking a break from our blog this week. Why? There are more important...
Gain Some Control Over Your Smart Shopping
Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all...
Click Through Reads #6: Retail Business Edition
Hey Click Through Readers! The news this week is filled with updates and opportunities for retail...
LinkedIn Targeting Strategies
When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The...
Click Through Reads #5: Avoiding the Burnout
Hello Click Through Readers! How is everyone doing? Did you remember that Monday is a holiday? Be...
3 Things To Do If You Receive a Negative Review on Facebook
Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to...
Improve Quality Score with Advanced Techniques
Quality score is the key to a cost-effective search advertising campaign and maximizing return on...