Getting Started with Snapchat Ads Manager
Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...
Click Through Reads #17: TikTok Ban, Google Customer Match lists, and Google App Install Updates
Hello Click-Through-Readers! How many of you had to console your pre-teen/teenagers this weekend...
How (and Why) to Advertise your B2B Company on Facebook
Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...
Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses
Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google...
How to Make Bulk Changes in Apple Search Ads
If you’re new to Apple Search Ads, one of the first things you will learn is that you are unable...
Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates
Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...
Query Mapping 101: Improving Your Google Ads Account
Query Mapping is the process of identifying and controlling which campaigns / ad groups / keywords...
Click Through Reads #14: Google RSA Updates and Self Service Hulu Ads
Hello Click-Through-Readers! I am reaching new depths to my quarantine entertainment. This week I...
How to Recover Deleted Facebook Ads
I’ll start off by saying you should never delete Facebook ads.
The only exception is if you...
9 Tips to Run Successful Search Ads on a Small Budget
Search Engine Marketing (SEM) is often the best place for companies to start advertising, since...
Click Through Reads #13: TikTok and Facebook Political Ads
Hello Click-Through-Readers! This week we are going there with an article about TikTok...
Facebook Special Ad Categories for Fintech Companies
In response to issues Facebook has faced with advertiser discrimination, they released Special Ad...
Click Through Reads #12: old bidding strategies are being phased out
Hey Click-Through-Readers! You have survived half of 2020 and are taking the time to read our news...
B2B Paid Advertising Best Practices
Advertising for a business product or service is much different than a consumer product or...
Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings
Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been canceled,...
Apple Search Ads 101
Apple Search Ads (ASA) are sponsored text ads for driving app installs within Apple’s App Store....
Click Through Reads #10: Google Keen and Google Ad Credit
Welcome to another week of news! We are starting off with some extra good stuff - free ad credits!
First Time Using Google Keen: An Experience
Google recently launched Keen, their new search and social discovery platform. Keen is being...
How to Run a Google Ads Experiment
Before making a big change to a Google Ads campaign, it might be a better idea to set it up as an...
Unlock the power of Ad Customizers
Ad customizers can be extremely useful when running campaigns for multiple geos, or for running...