JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...

Query Mapping 101: Improving Your Google Ads Account

Query Mapping is the process of identifying and controlling which campaigns / ad groups / keywords...

Click Through Reads #14: Google RSA Updates and Self Service Hulu Ads

Hello Click-Through-Readers! I am reaching new depths to my quarantine entertainment. This week I...

How to Recover Deleted Facebook Ads

I’ll start off by saying you should never delete Facebook ads. 

The only exception is if you...

9 Tips to Run Successful Search Ads on a Small Budget

Search Engine Marketing (SEM) is often the best place for companies to start advertising, since...

Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok...

Facebook Special Ad Categories for Fintech Companies

In response to issues Facebook has faced with advertiser discrimination, they released Special Ad...

Click Through Reads #12: old bidding strategies are being phased out

Hey Click-Through-Readers! You have survived half of 2020 and are taking the time to read our news...

B2B Paid Advertising Best Practices

Advertising for a business product or service is much different than a consumer product or...

Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings

Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been canceled,...

Apple Search Ads 101

Apple Search Ads (ASA) are sponsored text ads for driving app installs within Apple’s App Store....

Click Through Reads #10: Google Keen and Google Ad Credit

Welcome to another week of news! We are starting off with some extra good stuff - free ad credits!

First Time Using Google Keen: An Experience

Google recently launched Keen, their new search and social discovery platform. Keen is being...

How to Run a Google Ads Experiment

Before making a big change to a Google Ads campaign, it might be a better idea to set it up as an...

Unlock the power of Ad Customizers

Ad customizers can be extremely useful when running campaigns for multiple geos, or for running...

Click Through Reads #9: Slowly Reopening and Google Targeting Options

Welcome Click-Through-Readers to another week of marketing news.

As businesses continue to open...

How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and so...

Don’t Give Up On Discovery Ads Yet

Over the last couple months, you’ve probably tested (or have been pressured to test by your Google...

Click Through Reads #8: 2 weeks of news edition

Hello Click-Through-Readers. We took a week off from publishing to create room for more important...

How to Run a Virtual Meeting from Home

There seems to be a lot of mixed feelings about working from home.

For some, it’s a work dream...