Black Friday SEO Strategies to Grow Incremental Revenue
Paid media spend is through the roof in Q4, especially in the Black Friday-Cyber Monday timeframe....
6 Common PPC Oversights to Correct Now to Optimize Q4 Impact
Every year, I see new brands making old mistakes regarding Q4 marketing strategy. Learn from...
Tips for Creating SEO-friendly Product Pages
Everyone, in every industry, knows Google’s search experience is changing. That’s certainly true of...
Bekkah McFarland - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Google Pushes First Position on YouTube Through Display and Video 360. Should You Bite?
Google has rolled out a new option for advertisers, allowing them to bid for the First Position...
Meta to Increase Data Restrictions for Business Tools
Meta has announced upcoming changes to data restrictions for its Business Tools, which will affect...
TikTok's New Search Ads - A Full Breakdown
Note: Sr. Performance Marketing Account Director Natalie Hanson contributed to this post.
TikTok is...
Google Ads Sunsets eCPC Bidding: What You Need to Know
Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...
Benchmarking Data: A Guide to Using GA4’s New Release
Google Analytics 4 (GA4) has rolled out a powerful new feature: benchmarking data. For businesses...
4 Initiatives to Build an Empathetic Hiring Process
We’ve all heard the horror stories about today’s hiring landscape—job openings receiving over 100...
Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools
Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...
Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?
Meta has long been a powerhouse in the B2C and eCommerce advertising space, but when it comes to...
Performance Max Upgrades: New Reporting and AI Tools You Need to Know
Google is stepping up its game with new updates to Performance Max (PMax) campaigns, offering...
How to Create a Productive WFH Routine
At Jordan Digital Marketing, working remotely is one of our core values; the founder and company...
Performance Max in, Smart Campaigns out: What to Know
Google is making a bold move by phasing out Smart Campaigns and rolling out Performance Max,...
Five Ways HR Impacts Strategic Planning
It’s important for HR to stay current with business trends because they significantly impact...
Meta Ads Releases New Feature to Show Offer Details: What to Know
Meta ads has a new feature that will allow you to dynamically insert offer details on your CTA for...
Reddit Has Beefed up Conversation Ads - Here's How to Leverage Them
Reddit made some revisions to its conversation page ads featuring a larger, more premium ad that...
Google App Campaign Audience Signals: What to Know
Big news in the UAC space! Google has quietly expanded Audience Signal Targeting to App campaigns,...