Standing Up Against Racism
Jordan Digital Marketing is taking a break from our blog this week. Why? There are more important...
Gain Some Control Over Your Smart Shopping
Google allows for two types of Shopping campaigns: Smart Shopping and Manual Shopping. With all...
Click Through Reads #6: Retail Business Edition
Hey Click Through Readers! The news this week is filled with updates and opportunities for retail...
LinkedIn Targeting Strategies
When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The...
Click Through Reads #5: Avoiding the Burnout
Hello Click Through Readers! How is everyone doing? Did you remember that Monday is a holiday? Be...
3 Things To Do If You Receive a Negative Review on Facebook
Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to...
Improve Quality Score with Advanced Techniques
Quality score is the key to a cost-effective search advertising campaign and maximizing return on...
Click Through Reads #4: Helping Local Businesses
Signs of Spring are everywhere (unless you live in the North East) and as the flowers are...
Managing the Client Ad Approval Process
The client approval process can be smooth and simple, but sometimes it can be a nightmare. It can...
Click Through Reads #3: New Facebook and LinkedIn Features
Welcome to another week of Click Through Reads! This week is all about the new new. New Facebook...
A Different Take on Close Variants
What are Close Variants?
Over the last few years, we’ve seen Google change the way different match...
Click Through Reads #2: More COVID-19 Updates and Opportunities
Here we are, the second week of Click Through Reads. A majority of you are probably reading this...
If You Haven’t Run Facebook Ads in a While, Start Here
I was introduced to the world of digital advertising through social media advertising. I...
It's Free to Sell on Google Shopping - What Does This Mean for Shopping Ads?
Google announced it’s now free to sell on Google Shopping. The majority of the Google shopping tab...
Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits
We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to...
Elements of a Well Designed Landing Page
Landing pages can single-handedly make or break a marketing campaign. Building a page that blends...
3 Things to Help You Get Back Into Google Ads
Have you ever worked in paid advertising, then stopped for a bit to try something new, only to...
5 Ways You’re Wasting Money on Facebook Advertising
The Facebook advertising platform has a ton of great options when it comes to ads and targeting....
Don't Waste Your Digital Marketing Budget
An Essential Three-Step Checklist for New Online Marketers and Small Businesses
Creating your...
Advertising in a Down Market
The US, and the rest world for that matter, is currently in the middle of the greatest...