Click Through Reads #4: Helping Local Businesses
Signs of Spring are everywhere (unless you live in the North East) and as the flowers are...
Managing the Client Ad Approval Process
The client approval process can be smooth and simple, but sometimes it can be a nightmare. It can...
Click Through Reads #3: New Facebook and LinkedIn Features
Welcome to another week of Click Through Reads! This week is all about the new new. New Facebook...
A Different Take on Close Variants
What are Close Variants?
Over the last few years, we’ve seen Google change the way different match...
Click Through Reads #2: More COVID-19 Updates and Opportunities
Here we are, the second week of Click Through Reads. A majority of you are probably reading this...
If You Haven’t Run Facebook Ads in a While, Start Here
I was introduced to the world of digital advertising through social media advertising. I...
It's Free to Sell on Google Shopping - What Does This Mean for Shopping Ads?
Google announced it’s now free to sell on Google Shopping. The majority of the Google shopping tab...
Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits
We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to...
Elements of a Well Designed Landing Page
Landing pages can single-handedly make or break a marketing campaign. Building a page that blends...
3 Things to Help You Get Back Into Google Ads
Have you ever worked in paid advertising, then stopped for a bit to try something new, only to...
5 Ways You’re Wasting Money on Facebook Advertising
The Facebook advertising platform has a ton of great options when it comes to ads and targeting....
Don't Waste Your Digital Marketing Budget
An Essential Three-Step Checklist for New Online Marketers and Small Businesses
Creating your...
Advertising in a Down Market
The US, and the rest world for that matter, is currently in the middle of the greatest...
How to Succeed in This Time of Crisis
These are clearly exceptional times. With the spread of the Covid-19, those of us in the...
What Makes LinkedIn a Different Type of Advertising Platform
When it comes to digital marketing, there are a handful of platforms to choose from but LinkedIn...
New Image Labels and GSC Export Features - Backlink Breaker #33
The world is a weird, scary place. Ups and downs, highs and lows. It’s all there.
Sometimes you...
Holistic SEO and Google Updates - Backlink Breaker #32
If you’re seeing serious changes in your site rankings, join the club. It’s been widely reported...
Changing Movie Names for SEO and YouTube Revenue - Backlink Breaker #31
The SEO community is buzzing after a potential Google algorithm update this week. We really are...
Featured Snippet Deduplication and Content Removals - Backlink Breaker #30
Test paralysis. So many teams I’ve worked with have suffered from this problem. They simply...
OneSearch, Secure Cookie Settings, and Core Update Review - Backlink Breaker #29
Big week for SEO news, with Verizon entering the search engine market, and the January 2020 core...