How to Succeed in This Time of Crisis
These are clearly exceptional times. With the spread of the Covid-19, those of us in the...
What Makes LinkedIn a Different Type of Advertising Platform
When it comes to digital marketing, there are a handful of platforms to choose from but LinkedIn...
New Image Labels and GSC Export Features - Backlink Breaker #33
The world is a weird, scary place. Ups and downs, highs and lows. It’s all there.
Sometimes you...
Holistic SEO and Google Updates - Backlink Breaker #32
If you’re seeing serious changes in your site rankings, join the club. It’s been widely reported...
Changing Movie Names for SEO and YouTube Revenue - Backlink Breaker #31
The SEO community is buzzing after a potential Google algorithm update this week. We really are...
Featured Snippet Deduplication and Content Removals - Backlink Breaker #30
Test paralysis. So many teams I’ve worked with have suffered from this problem. They simply...
OneSearch, Secure Cookie Settings, and Core Update Review - Backlink Breaker #29
Big week for SEO news, with Verizon entering the search engine market, and the January 2020 core...
2020 Core Update and Product Search - Backlink Breaker #28
Backlink Breaker is back! Took a bit of an extended holiday vacation due to the birth of my...
How to Get Started Blogging for your Business
There’s a short answer and a long answer to the question, “Should I blog for my business?” The...
How to Do a Facebook Ad Audit
You might need to perform a Facebook Ads audit for a potential new client you’re trying to win...
How to Share Facebook Ad Account Access
If you own a business and are having a person or agency manage your Facebook ads account, here is...
Product Results Report and Rich Answers Growth - Backlink Breaker #27
The Wall Street Journal wrote an incredibly stupid, and outright false article about Google and...
Amazon Releases Search Terms and History in Beta
Run to your computer and check your accounts now! Amazon, which is notorious for not announcing...
Display Campaigns and Retargeting
We focus on running a dedicated retargeting display campaign and resume using the retargeting...
Instagram Likes and Google Checking Accounts - Backlink Breaker #26
Authenticity is an increasingly valuable asset. For SEO, writing, marketing... everything. You...
Message Testing Philosophy
The goals of any ads are 2 fold:
We want to serve an ad that catches the eye of our end user,...
BERT, BERT, BERT - Backlink Breaker #25
I’m back!
Honestly, it’s been a struggle to keep up on this every week since as we've added more...
Time to Embrace Smart Shopping Ads?
A World of Pending Automation
Automation. Smart Campaigns. These are things that we as digital...
SEM Messaging
There are two purposes of an ad:
Get people to click
Get people to take a desired action
Google...
Campaign Naming Conventions
Campaign naming seems like an unimportant, mundane concept, but it’s not. In order to maintain...