JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Campaign Naming Conventions

Campaign naming seems like an unimportant, mundane concept, but it’s not. In order to maintain...

Story Strip and SEO Budgets - Backlink Breaker #24

I studied politics in college. I wanted to change the world. I believed that if I could master the...

Single keyword ad groups vs small keyword ad groups

Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...

Google Ads evolved, The Alpha-Beta Process has to evolve too

Over the past few years, Google Ads has changed more than it had over the past 10 years. Expanded...

Moz Domain Analysis Tool and Google Video Report - Backlink Breaker #23

I’m back! Need to take a few weeks off the SEO news beat to focus on client work. Our little...

Facebook Special Ad Categories and Special Ad Audiences

Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In...

SEM Account Glossary of Terms

To start off our SEM Key Concepts series, we’re going to cover the basics with a glossary of key...

Organic Search Dominates and Rich Review Results Change - Backlink Breaker #22

Google’s finally cracking down on the review rich snippet spam that’s been plaguing search results...

Why Transparency is JDM’s Most Important Value

Being a remote business takes away one very important method of building relationships: being face...

New Link Attributes, RIP Legacy Search Console - Backlink Breaker #21

Why do we do what we do? We should all take a minute and really think about it. Not to uncover...

XLOOKUP and Crawl Spikes - Backlink Breaker #20

Lucky number 20, let’s dive in people.

Chat Lifecycle Share Grows and Amazon Black Hat SEO Proves Fruitful - Backlink Breaker #19

I took vacation, but the world kept turning. Weird. 

The News

Chat may soon become an essential...

4 Tools that Make Remote Work Possible

Let’s get one thing straight from the get go: we LOVE working remotely. But we’ve said it time and...

Podcast Marketing Grows, Tumblr Sells, and AMP SSR Launches - Backlink Breaker #18

SEO life can be tough, but at least we don’t have to deal with Facebook Ad Manager. Amirite?...

How We're Changing Our Content Plan, and Why You Should Too

Over the years I’ve written, sourced, and edited a lot of blog content. The most important thing...

Google’s Fresh Information Algorithm Update and New Image Search Design - Backlink Breaker #17

Everything felt good this week. Positive late summer vibes bleeding directly into the digital...

Writing Ad Copy for Adwords: The Technical Process

For the final post in our Google Ads 101 series, we’re going to cover our technical process for...

Backlink Breaker #16 - Tulsi Gabbard needs an SEO Consultant

Perspective Friday! Facebook generated $16.6 billion in Q2 ad revenue. That’s more than three...

How to Build Keywords and New Ads

Today we’re going to tackle one of the fundamental tasks in running AdWords accounts: building...

Backlink Breaker #15 - New Knowledge Panel CTA, Yoast 11.7, and Emoji SEO

Did you notice any dramatic traffic or rank changes this week? The SEO community is buzzing around...