How Two Non-Recruiters Built a Recruiting Process
We talked a bit about what we learned making our first remote hire, but one thing we didn’t talk...
Backlink Breaker - Search Quality Evaluator Updates, New Mobile Results, and Dynamic Content Indexing
I was wrong about GOT. I formally, and sincerely apologize to everyone. This is why I should stick...
How to Run an Effective Ad Test Analysis
Next up in our Ad Words Reporting 101 series: How to Run an Effective Ad Test Analysis! This is an...
Managing uncertainty the most important part of building any remote team
Remote teams are still not the norm, and there is a lot of uncertainty and anxiety built into the...
Backlink Breaker - Podcasts in Search, Recent Review Weight, and Assistant Speed
Some nice, small updates this week. More importantly, I seem to be the only person who actually...
How to Perform Hour of Day & Day of Week Analyses
In our next installment of our Ad Words Reporting 101 series, we’re covering Hour of Day and Day...
Adwords Ad Extensions Explained
Ad Extensions, at their core, are additional text that help give more information to Google users...
Backlink Breaker - New Structured Data, Evergreen Googlebot, 3D/AR in Search
Google I/O has been bringing the heat with all these new announcements.
The News
Google announced...
Backlink Breaker - 16 Days of Lost Data, Canonical Bug, Sitemaps vs Date On Page
Another week, another set of Search Console issues.
What We Learned From Making our First Remote Hire
Remote work can be difficult, and growing a remote team definitely has its challenges. We made our...
Backlink Breaker - Coverage Report Down, Images Up, and Wordpress AMP Story Support
We did it. Made it to episode 2. I’d like to take this moment to pat myself on the back for not...
You Should Register Your Trademarks With Google
“Help! Someone is bidding on my brand terms and using my company’s name in their ads!” The...
Google AdWords Ad Extensions Explained
Ad Extensions, at their core, are additional text that help give more information to Google users...
Backlink Breaker - Google Bugs, AMP URLs, and Yoast 11.0
The hardest part (OK one of the many hard parts) about SEO is keeping up with all the new stuff....
Google Ad Formats Explained
When you think of Google Ads, your mind might immediately think of the text ads that have been...
Essential SEM Excel Skills
Excel is a crucial part of any Paid Marketer’s arsenal. In this post, we’re going to give a quick...
Google Ads Match Types Explained
One of the best things about running pay per click advertising with Google is the amount of...
Facebook Ad Sizes
Facebook is an incredible advertising platform. With specific targeting, a sensible budget, and...
Jordan Digital Marketing: A Different Kind of Digital Marketing Agency
Digital Marketing Agencies are not a one-size-fits-all industry any more. The big guys are...