JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

TikTok SEO: 7 Things to Know

Some truisms about the SEO landscape in June 2024:

  • Google’s AI Overviews will suppress clicks
  • ...

Why JDM Invests in Manager Training

As a fully remote workforce, we need to be especially mindful in how we build our culture;...

AI Advertising Releases You Missed Because of Google

Between Google Marketing Live, AI Overviews (no, we’re not eating a rock a day over here), and the...

Best Practices for TikTok Ads: 17 Mistakes to Correct

Let’s just address the elephant in the room first: at this moment, we don’t know if TikTok has a...

Elise Beaulieu - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

7 Takeaways from JDM’s SGE Webinar

The SEO world got rocked with a couple of Google-focused news drops in May. The first was the...

After the Knee Jerk: Our SEO Experts React to Google’s Algo Leak

So the dust is starting to settle after documents describing Google’s search algorithm workings...

Competitor Keyword Research in SEO: The JDM Approach

Done effectively, competitor-based keyword research is a major component of good SEO strategy – and...

Is It Time to Reconsider Snapchat Ads?

Whether or not TikTok gets shut down in the U.S., there’s a new (old) alternative that should be...

Charles White - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

GML 2024 Releases: Our Paid Media Leaders React

Google Marketing Live 2024 will be remembered as the day AI Overviews changed the organic search...

Performance Max Campaign Structure: Best Practices for eCommerce

Experienced PPC marketers might pine for the days of more control and levers to pull in Google Ads...

Galaxy-Brain SEO: the New Way to Take Command of Your Universe

If you’re paying attention, you’ve heard a lot of recent talk about “user-first” SEO – at least,...

Building Brand Authority: Rethink Your Owned Media

So you want to build your brand.You’ve done the keyword and audience research, and you’ve produced...

Google's "People Also Consider" Brand Ads: What to Know

Oh, Google…always dropping little surprises into the SERP. The latest (example below) on the paid...

SGE for SEO: A roundup of highlights

Search Generative Experience (SGE) is one of the biggest fundamental game-changers to hit SEO in...

SGE in SEO: Early Findings

SGE – Search Generated Experience, or Google’s term for the AI-generated content that’s showing up...

DEI in 2024: Trends and Reminders

Diversity, Equity, and Inclusion (DEI) in the workplace – most of us understand its importance, but...

Microsoft’s Move to eCPC in Native Campaigns: What It Means

Microsoft recently announced that starting May 17, 2024, manual CPC bidding will no longer be...

Meta’s New Engaged Customers Targeting: A Breakdown

Meta recently released new audience insights and targeting options in their Advantage+ Shopping...