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Paid Search

PMax Just Got Smarter: What Account-Level Channel Reporting Means for Advertisers

Ronni Ng
Ronni Ng
Sep 30, 2025 7:30:00 AM

Performance Max (PMax) campaigns just became a lot easier to analyze and optimize. Google Ads has rolled out account-level channel reporting, and it’s welcome news for advertisers managing multiple ...

Paid Search

Microsoft Advertising Introduces Impression-Based Remarketing, Audience Upgrades & More

Olivia Wesel •Sep 25, 2025 7:30:00 AM
Paid Search

Google Is Removing Manual Language Targeting for Search Ads: Why It Matters

Sydney Suttles •Sep 23, 2025 7:30:00 AM
Paid Search

AIO Ads: How to Approach Them Heading into Q4

Brittani Harris •Sep 18, 2025 7:30:00 AM
Culture

Why People Teams of One Should Use AI

Sonja Zierke •Sep 16, 2025 7:30:00 AM
SEO

Project-Managing the JDM Website Redesign: Lessons Learned

Gina Race •Sep 11, 2025 7:30:00 AM
Meta

Flexible Ads and Creative Testing: How to Win on Meta in 2H 2025

Michelle Howard-Ta •Sep 3, 2025 7:30:00 AM
Meta

Meta Platform Updates & Test Opportunities – Q3 2025

Michelle Howard-Ta •Aug 28, 2025 7:30:00 AM
Meta

Meta Best Practices in 2025: Build a Full-Funnel Strategy That Converts

Natalie Hanson •Aug 26, 2025 7:30:00 AM
Paid Search

Our Take on Recent Performance Max Updates: Good, Meh, and How Much They Matter

Olivia Wesel •Aug 21, 2025 7:30:00 AM
LinkedIn

LinkedIn’s Thought Leader Ads: How They Spiked Engagement for a SaaS Client

Ronni Ng •Aug 19, 2025 7:30:00 AM
LinkedIn

LinkedIn - Platform Updates & Test Opportunities - Q3 2025

Ronni Ng •Aug 14, 2025 7:30:00 AM
LinkedIn Ads Best Practices: How to Build, Optimize, and Measure for a Full-Funnel Strategy
Paid Search, LinkedIn

LinkedIn Ads Best Practices: How to Build, Optimize, and Measure for a Full-Funnel Strategy

Natalie Hanson •Aug 12, 2025 7:30:00 AM
What We’re Watching: AI Max & the Future of Google Ads Control
Paid Search

What We’re Watching: AI Max & the Future of Google Ads Control

Brittani Harris •Aug 5, 2025 7:30:00 AM
Google Ads Editor 2.10: Creative Tools, AI Enhancements & Deep Linking
Paid Search

Google Ads Editor 2.10: Creative Tools, AI Enhancements & Deep Linking

Ronni Ng •Jul 18, 2025 7:30:00 AM
New SaaS Marketing Leader? Here’s How to Get Started
Strategy

New SaaS Marketing Leader? Here’s How to Get Started

Tyler Jordan •Jul 10, 2025 7:30:00 AM
AI Overviews Ads: Their Impact on Client Accounts in 1H 2025
Paid Search

AI Overviews Ads: Their Impact on Client Accounts in 1H 2025

Chelsea Gonzalez •Jul 8, 2025 7:30:00 AM
Meta Ads Updates: Our Take on June’s Biggest Releases
Facebook Advertising, Social Advertising

Meta Ads Updates: Our Take on June’s Biggest Releases

Michelle Howard-Ta •Jun 26, 2025 7:30:00 AM
Jordan Medsker - JDM Impressions
JDM Impressions

Jordan Medsker - JDM Impressions

LinkedIn Introduces First Impression Ads: What to Know
Paid Search, LinkedIn

LinkedIn Introduces First Impression Ads: What to Know

Jordan Medsker •Jun 19, 2025 7:30:00 AM
Google Lowers Customer Match Threshold: What It Means
Paid Search

Google Lowers Customer Match Threshold: What It Means

Natalie Hanson •Jun 10, 2025 9:23:38 AM
Performance Max and Demand Gen’s Helpful Updates: Here’s What to Know
Paid Search

Performance Max and Demand Gen’s Helpful Updates: Here’s What to Know

Ashley Ali •Jun 3, 2025 7:30:00 AM