JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Rainy-Day SEO: What Is It?

In just about every line of work, it’s easy to get stalled by lack of feedback – from clients,...

How to Work on Constructive Feedback from Your Yearly Review

I like to embrace the new year's fresh start as an opportunity for growth and self-reflection....

LinkedIn’s New Sponsored Articles: What to Know

2024 is already off to a good start for LinkedIn given the launch of a promising new ad type: ...

Competitive Data Now Available in Performance Max Auction Insights

It’s not a game-changer, but it’s a step in the right direction for the black box that is Google’s...

Voice Search Optimization: What Impact Does It Have on 2024 SEO Strategies?

I know what you’re thinking. “We see these posts. Every. Year. Each new year is going to be the year

LinkedIn Introduces Website Actions for Custom Intent Audiences and Conversions

LinkedIn recently rolled out a new tool for creating custom-intent conversions and retargeting...

Living Your Company Values: Keep Your New Year's Resolution

As we get ready for the New Year, I've been thinking about the past year and what I want to tackle...

Mobile Video Ad Creative: 3 Optimization Reminders

We’ve all got a list of creative best practices in our pockets. But with the fast-moving landscape...

How to use Google Search Console for SEO

There are plenty of paid tools out there you can use to power up your SEO campaigns, but one of the...

TikTok Introduces More Nuanced Mobile App Ad Measurement

For all of TikTok’s high engagement levels, the platform has lagged behind more mature competitors...

5 Tips for Job-Seekers: A Recruiter’s Holiday Gift

Even if you're not currently on the job hunt, now is the perfect moment to enhance your resume and...

Google Allows Advertisers to Opt Out of the Search Partner Network Entirely

Google has made plenty of headlines lately for revelations that give advertisers reason to be...

YouTube Shorts: Specific Placements Are on the Way

YouTube is reportedly (finally) testing a pilot program for a select group allowing advertisers to...

SGE Ads Are Inevitable. What Do We Need to Know?

Search generative experience (SGE) is coming to Google – it’s currently in beta and evolving on a...

5 Wacky Ways We’ve Built Morale at JDM

Building team morale is essential for maintaining a positive and productive work environment. High...

TikTok's New HubSpot Integration: What It Means for Lead Gen

We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...

2024 Paid Media Predictions

The end of a change-packed year is a great time to take a breath and check our crystal balls for...

2024 SEO Predictions

AI, SGE, and ChatGPT have combined to elicit more client questions about the future of SEO than...

How to Build Empathetic Partnerships Using Client Personas

In the world of client services, it’s critical to remember that our client partners have their own...

AI Creative in Performance Max: What to Know for B2B

Google recently announced that it will be rolling out new AI features for all advertisers in the US...