JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

LinkedIn Generative AI in New Ads: What to Know

It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...

Voice Search in 2023: Tips to Optimize

In my last post, I dug into the state of voice search in 2023 and where we might be headed,...

The State of Voice Search in 2023

Five or six years ago, voice search was going to be the Next Big Thing. How’d that pan out? Let’s...

Traction: Turn B2B Series A Funds into Unicorn Fuel

There are fewer than 1,300 unicorn companies in the world. We’ve worked to grow several of them...

Bill Miekoski - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

Build That B2B Bridge: How to Go from Seed to Series A

At Jordan Digital Marketing, we’ve worked with dozens of companies with a small base of seed...

Early-Stage B2B Growth: 4 Keys to Nail the Launch

I’m a performance marketer with over a decade of experience in paid search and social, and now I...

Guide: Creating Google Ads Audiences through GA4

GA4 is getting mixed reviews for its user friendliness, but there’s no turning back now. Google’s...

What Meta’s Vision for an AI-Driven Future Means for Advertisers

Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...

Kylie Auld - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

You Can Now Use YouTube Shorts for Awareness. Should You?

YouTube Shorts, which launched last year, has gotten an upgrade; Google recently announced fresh...

3 Fundamentals of Maintaining Work-Life Balance

Work-life balance is always an important topic, but it’s been on everyone’s mind lately. Candidates...

The 10-Step Checklist to Prep for Epic, Truly Unplugged PTO

Unlimited PTO is one of the best corporate benefits out there. With summer approaching, “Are you...

5 Best Practices for Facebook Advantage+ Campaigns

If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...

Ashton Stanworth - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...

Facebook Advantage+ Campaigns: Pros & Cons

If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...

Intro to Facebook Advantage+ Campaigns

Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...

Google Marketing Live 2023: AI, AI & more AI

If your job involves paid search, and you’re reluctant to embrace AI, Google is about to force your...

3 Tips for Conserving B2B Advertising Budget

B2B advertising can be an expensive proposition, but time and again we see brands come to us with...

Michelle Ta - JDM Impressions

Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...