Performance Marketing Management: Dos and Don’ts

The Jordan Digital Marketing team helps clients achieve true business growth by optimizing performance, staying ahead of trends, and proactively strategizing in alignment with client goals. An overarching initiative for us is performance management, which we define as the ongoing process of driving and communicating performance in alignment with client goals.

In this blog, we'll delve into the dos and don'ts of performance management, showcasing why our approach sets us apart and benefits our clients.

Performance Management To-Do’s

Our performance management to-do list centers on delivering exceptional results and unparalleled client satisfaction. Here are the key components that drive our success:

1. Establish a clear understanding of performance goals

Our first priority is working with our clients to define specific, measurable performance goals for each campaign. By understanding what clients want to achieve, we tailor our strategies to deliver impactful results that drive their businesses forward. We do this by keeping goals and KPIs at the forefront of calls, tying all insights and recommendations back to those goals, and proactively communicating performance. 

2. Keep your finger on the pulse of performance trends

Real-time data monitoring is vital to our success. We continuously analyze campaign performance to identify opportunities, address challenges, and adapt strategies. Our proactive approach ensures we stay one step ahead in the ever-changing digital landscape. This also includes keeping a close eye on new initiatives and launches and giving informed hypotheses on outcomes when it comes to making optimizations and launching tests.

3. Drive strategy and proactively communicate to accomplish client goals

We craft customized strategies for each client. By proactively communicating with our clients, we ensure their vision aligns with our approach, fostering transparency and trust throughout the partnership. We create a tailored roadmap that highlights the goals and initiatives we’ll test within a realistic timeframe.

Performance Management Don'ts

Steering clear of common pitfalls is essential to delivering top-tier advertising campaigns and client service. Our performance management don'ts encompass actions we avoid to ensure optimal campaign outcomes:

1. Only doing requested client tasks

Our commitment to client success goes beyond executing requested tasks. We go the extra mile to provide value-added services and expert insights, driving superior campaign performance.

2. Not sharing your expertise

Sharing our industry knowledge and best practices is fundamental to our approach. Empowering clients with our expertise helps them make informed decisions, leading to better campaign outcomes.

3. Not checking performance trends

We never underestimate the importance of data analysis. Proactively monitoring performance trends allows us to identify and resolve issues promptly, ensuring campaigns consistently achieve their goals.

4. Explaining the WHAT, but not the WHY

Context matters when analyzing campaign performance. We not only report on the "what" but also provide the "why" behind the data. Understanding the reasoning behind metrics gives clients the ability to make strategic choices confidently.

Conclusion

Effective performance marketing management is the key to achieving outstanding results and exceeding our client expectations. By following these best practices and avoiding common pitfalls, we can help you drive performance to new heights and foster long-lasting relationships.

Ready to take your performance marketing to the next level? Contact us today for a free audit of your current paid media strategies and discover how we can help you achieve success.