JDM Launches New Marketing Ops Service for Future-Proofed Tracking: What to Know
It’s not just cookies crumbling; marketing measurement is complicated right now. For over a year,...
Executive Topics
Traction: Turn B2B Series A Funds into Unicorn Fuel
There are fewer than 1,300 unicorn companies in the world. We’ve worked to grow several of them...
Build That B2B Bridge: How to Go from Seed to Series A
At Jordan Digital Marketing, we’ve worked with dozens of companies with a small base of seed...
Early-Stage B2B Growth: 4 Keys to Nail the Launch
I’m a performance marketer with over a decade of experience in paid search and social, and now I...
Constructing a Great QBR: The Fundamentals
No matter how much growth you’ve driven for a client in recent months, and no matter how clever a...
JDM’s 2022 Highlights: Growth, Fun, and Resilience
It’s always a great exercise to zoom out of daily initiatives and challenges and reflect on the...
Digital Marketing Predictions for 2023: Strategic Shifts
2022 was a turbulent year in digital marketing – from a bumpy data landscape to not-so-gentle...
Digital Marketing Predictions for 2023: Platforms
As we look ahead to 2023, our leaders are reading the tea leaves from 2022 releases and...
ABM Is Not a Quick, Cheap Fix in a Lagging Economy
As economic uncertainty mounts, companies are looking for ways to save money on their digital...
Marketing in a Recession…Is Good Marketing
As much attention as Q4 gets, Q1 is the all-important quarter for B2B companies. In normal times,...
How Agencies Can Help You Seize Opportunities in an Economic Downturn
Just over two years ago, as the reality of a global pandemic set in, marketers the world over...
Surviving the Digital Marketing Revolution: How Agencies Can Help
Perfection doesn’t exist in today’s digital marketing. There is no mountaintop. Whether we’re...
Facebook Ads Scorecard: Free Audit Tool
Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....
Google Ads Scorecard: A Quick Way to Ensure Account Health
Time and time again we see it: new contacts come to us and don’t really know how to assess the...
Facebook Special Ad Categories for Fintech Companies
In response to issues Facebook has faced with advertiser discrimination, they released Special Ad...
B2B Paid Advertising Best Practices
Advertising for a business product or service is much different than a consumer product or...
Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits
We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to...
Don't Waste Your Digital Marketing Budget
An Essential Three-Step Checklist for New Online Marketers and Small Businesses
Creating your...
Advertising in a Down Market
The US, and the rest world for that matter, is currently in the middle of the greatest...
How to Succeed in This Time of Crisis
These are clearly exceptional times. With the spread of the Covid-19, those of us in the...