Click Through Reads #24: Google Shopping, Prime Day, and Facebook Attribution Changes
Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with Amazon...
Facebook Advertising (2)
Facebook Ads Scorecard: Free Audit Tool
Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....
How to Track Facebook Conversions for Zoom Webinars
The landscape of conferences and customer engagement is looking pretty different in the COVID era....
How (and Why) to Advertise your B2B Company on Facebook
Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...
How to Recover Deleted Facebook Ads
I’ll start off by saying you should never delete Facebook ads.
The only exception is if you...
Click Through Reads #13: TikTok and Facebook Political Ads
Hello Click-Through-Readers! This week we are going there with an article about TikTok...
Facebook Special Ad Categories for Fintech Companies
In response to issues Facebook has faced with advertiser discrimination, they released Special Ad...
Click Through Reads #9: Slowly Reopening and Google Targeting Options
Welcome Click-Through-Readers to another week of marketing news.
As businesses continue to open...
How to Perform Successful A/B Creative Testing on Facebook
As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and so...
Click Through Reads #8: 2 weeks of news edition
Hello Click-Through-Readers. We took a week off from publishing to create room for more important...
Click Through Reads #6: Retail Business Edition
Hey Click Through Readers! The news this week is filled with updates and opportunities for retail...
3 Things To Do If You Receive a Negative Review on Facebook
Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to...
Click Through Reads #2: More COVID-19 Updates and Opportunities
Here we are, the second week of Click Through Reads. A majority of you are probably reading this...
If You Haven’t Run Facebook Ads in a While, Start Here
I was introduced to the world of digital advertising through social media advertising. I...
5 Ways You’re Wasting Money on Facebook Advertising
The Facebook advertising platform has a ton of great options when it comes to ads and targeting....
How to Do a Facebook Ad Audit
You might need to perform a Facebook Ads audit for a potential new client you’re trying to win...
How to Share Facebook Ad Account Access
If you own a business and are having a person or agency manage your Facebook ads account, here is...
Facebook Special Ad Categories and Special Ad Audiences
Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In...
Facebook Ad Sizes
Facebook is an incredible advertising platform. With specific targeting, a sensible budget, and...