How to Leverage the Rise of Video on LinkedIn
Video content is thriving on LinkedIn, and if you’re not already leaning into this trend, you’re...
A Guide to LinkedIn Thought Leader Ads
LinkedIn’s Thought Leader Ads (TLAs) are transforming how brands engage with audiences. By...
LinkedIn’s New Sponsored Articles: What to Know
2024 is already off to a good start for LinkedIn given the launch of a promising new ad type: ...
LinkedIn In-Stream Video Ads: What to Know
LinkedIn has announced that they’re going to expand their video asset capabilities, rolling out a...
How to Scale B2B Accounts in LinkedIn Ads
In the world of digital campaigns, success is a stepping stone, not a final destination. So when a...
A Smart Approach to Managing Your Business Reviews
Managing online reviews is a crucial part of your overall reputation management strategy....
New Branding: Microsoft’s Latest Play for Marketing Attention
Microsoft is working hard to unite their diverse crew of acquired start-ups and advertising...
JDM Training Takeaways: 7 Advanced Tips for Paid Account Audits
At JDM, we offer a robust training series for new hires and newly promoted teammates. In this...
LinkedIn Generative AI in New Ads: What to Know
It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...
3 Tips for Conserving B2B Advertising Budget
B2B advertising can be an expensive proposition, but time and again we see brands come to us with...
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
How to Research Competitors’ Ads on Facebook & LinkedIn
Knowing what your competitors are up to in the realm of social advertising can give you inspiration...
LinkedIn Expands Podcast Offering
Podcasts continue to grow in popularity, with regular listener numbers almost doubling in the past...
How to Set up Conversion Tracking for Your LinkedIn Ads
Accurate conversion tracking is the backbone of any successful online advertising campaign. It...
2023 Guide for Creating Winning Ads on Linkedin
LinkedIn advertising may not have all the creative functionality of other social media platforms,...
Leveraging LinkedIn Audience Reporting Data
LinkedIn advertising provides some deep demographic reporting that often goes unused.
Don’t Fear LinkedIn Ad Costs: Take Control to Hit Your Goals
It's no secret that LinkedIn ads are expensive. The engagement costs alone can leave many feeling...
Best Practices for Account-Based Marketing on LinkedIn
One of the biggest advantages of advertising on LinkedIn is utilizing the Account-Based Marketing...
LinkedIn Ad Formats and Ad Specs
LinkedIn has proven itself to be the premier B2B advertising network over the last few years....