Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies
As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...
Marketing Strategies (2)
2023 Google Shopping Ads: Performance Max vs. Standard Shopping
Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...
4 Critical Considerations Before Scaling Google Ads Internationally
Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
UTM Parameters: A Glossary of Terms
Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...
Put Digital PR into Action with Link-Building & SEO
The landscape of SEO and link-building is always changing, and building high-quality links has...
3 Common Options to Track Form Submissions in GTM
Let’s face it, Google Tag Manager can be a beast. But it’s also an empowering tool for advertisers,...
How to Research Competitors’ Ads on Facebook & LinkedIn
Knowing what your competitors are up to in the realm of social advertising can give you inspiration...
LinkedIn Expands Podcast Offering
Podcasts continue to grow in popularity, with regular listener numbers almost doubling in the past...
Investing in SEO? Let’s Talk about UX
Let’s hit pause on ChatGPT and its potential fallout in the SEO industry for a second. Whether or...
5 Under-the-Radar ChatGPT Use Cases in Marketing
The race is on for marketers to find ways to use ChatGPT to give their campaigns a leg up.
ChatGPT: The 5 Most Important Caveats
Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...
5 Ways to Use ChatGPT for Keyword Research
You can barely go to your favorite coffeeshop these days without overhearing conversations about...
7 Tips for Creating an Effective Marketing Meeting Agenda
More than just a bulleted list of discussion points, agendas are the crux of a productive marketing...
3 Quick QA Checks to Dial in Your B2B Mobile Ads
B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...
Structured Data & ChatGPT: A Faster Way to Stand out in SERPs
A few months ago, I wrote about schema markup and the importance it’s gaining in the SEO world....
Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share
Over the course of the past year, Microsoft has been conducting studies in their ad platform to...
4 Creative Facebook Audience-Building Strategies
One of the key ingredients to any successful campaign is the ability to reach the right people....
The JDM Approach to Keyword Research
Google’s emphasis on keywords has taken some twists and turns over the years with updates like...
4 Ways to Leverage Google Ads Offline Conversion Data
Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...