Tips for Ad Copy Testing in Today's Google Ads Landscape
Ad copy testing is more critical than ever in Google Ads, especially with the shift towards more...
Paid Search
7 TikTok Ad Features Marketers Can't Afford to Ignore in 2025
TikTok continues to evolve as a marketing powerhouse, providing advertisers with innovative tools...
AIO Ads Are Here - What Comes Next?
Google has officially started rolling out ads within AI-generated overviews (AIOs) in mobile search...
Reddit’s Retargeting and Lookalike Targeting: What to Know
Reddit continues to refine its advertising capabilities. The latest addition—Lookalike Audiences...
Performance Max Asset Group Performance Segmentation: What to Know
Google Ads recently rolled out a much-anticipated update for Performance Max (PMax) campaigns: ...
Performance Max Introduces Creative AI Tools and Gives Smart Shopping a Chance: Reactions
Google Ads has rolled out a series of updates to Performance Max (PMax) campaigns, adding creative...
2025 Planning: Better Measurement, Better Outcomes Webinar Highlights
As we look toward 2025, one of the most essential preparations marketers can make is establishing a...
Reddit Launches a New Unified Flow For Keyword Targeting
Reddit is stepping up its game for advertisers with the launch of a unified flow for Keyword...
6 Common PPC Oversights to Correct Now to Optimize Q4 Impact
Every year, I see new brands making old mistakes regarding Q4 marketing strategy. Learn from...
Google Pushes First Position on YouTube Through Display and Video 360. Should You Bite?
Google has rolled out a new option for advertisers, allowing them to bid for the First Position...
TikTok's New Search Ads - A Full Breakdown
Note: Sr. Performance Marketing Account Director Natalie Hanson contributed to this post.
TikTok is...
Google Ads Sunsets eCPC Bidding: What You Need to Know
Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...
Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools
Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...
Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?
Meta has long been a powerhouse in the B2C and eCommerce advertising space, but when it comes to...
Performance Max Upgrades: New Reporting and AI Tools You Need to Know
Google is stepping up its game with new updates to Performance Max (PMax) campaigns, offering...
Performance Max in, Smart Campaigns out: What to Know
Google is making a bold move by phasing out Smart Campaigns and rolling out Performance Max,...
Meta Ads Releases New Feature to Show Offer Details: What to Know
Meta ads has a new feature that will allow you to dynamically insert offer details on your CTA for...
Google App Campaign Audience Signals: What to Know
Big news in the UAC space! Google has quietly expanded Audience Signal Targeting to App campaigns,...
Google Ads Brand Recommendations: What to Know
Google Ads has introduced Brand Recommendations powered by AI. These tailored suggestions cover...
You Can Now Import Google Conversion Goals into Bing - Why It Matters
Microsoft just announced that their Ads interface will now allow advertisers to import Google...