2025 Planning: Better Measurement, Better Outcomes Webinar Highlights
As we look toward 2025, one of the most essential preparations marketers can make is establishing a...
Paid Search
Reddit Launches a New Unified Flow For Keyword Targeting
Reddit is stepping up its game for advertisers with the launch of a unified flow for Keyword...
6 Common PPC Oversights to Correct Now to Optimize Q4 Impact
Every year, I see new brands making old mistakes regarding Q4 marketing strategy. Learn from...
Google Pushes First Position on YouTube Through Display and Video 360. Should You Bite?
Google has rolled out a new option for advertisers, allowing them to bid for the First Position...
TikTok's New Search Ads - A Full Breakdown
Note: Sr. Performance Marketing Account Director Natalie Hanson contributed to this post.
TikTok is...
Google Ads Sunsets eCPC Bidding: What You Need to Know
Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...
Tag Diagnostics and Consent Management: A Review of Google's New 1PD-Empowering Tools
Google’s upcoming opt-out feature for cookie tracking on Chrome signals a new era for digital...
Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?
Meta has long been a powerhouse in the B2C and eCommerce advertising space, but when it comes to...
Performance Max Upgrades: New Reporting and AI Tools You Need to Know
Google is stepping up its game with new updates to Performance Max (PMax) campaigns, offering...
Performance Max in, Smart Campaigns out: What to Know
Google is making a bold move by phasing out Smart Campaigns and rolling out Performance Max,...
Meta Ads Releases New Feature to Show Offer Details: What to Know
Meta ads has a new feature that will allow you to dynamically insert offer details on your CTA for...
Google App Campaign Audience Signals: What to Know
Big news in the UAC space! Google has quietly expanded Audience Signal Targeting to App campaigns,...
Google Ads Brand Recommendations: What to Know
Google Ads has introduced Brand Recommendations powered by AI. These tailored suggestions cover...
You Can Now Import Google Conversion Goals into Bing - Why It Matters
Microsoft just announced that their Ads interface will now allow advertisers to import Google...
AI Advertising Releases You Missed Because of Google
Between Google Marketing Live, AI Overviews (no, we’re not eating a rock a day over here), and the...
GML 2024 Releases: Our Paid Media Leaders React
Google Marketing Live 2024 will be remembered as the day AI Overviews changed the organic search...
Performance Max Campaign Structure: Best Practices for eCommerce
Experienced PPC marketers might pine for the days of more control and levers to pull in Google Ads...
Google's "People Also Consider" Brand Ads: What to Know
Oh, Google…always dropping little surprises into the SERP. The latest (example below) on the paid...
Microsoft’s Move to eCPC in Native Campaigns: What It Means
Microsoft recently announced that starting May 17, 2024, manual CPC bidding will no longer be...
Major Takeaways from Years of Performance Marketing Account Audits
We’ve been doing performance marketing account audits for prospective new JDM clients since our...