Cookie Deprecation and Server-Side Tracking: What to Know
One of the biggest changes in the history of digital marketing is looming, and people are not...
Paid Search (2)
Google Ads Editor Updates: A Preview
A few weeks ago, Google released some updates to Ads Editor, then quickly un-published the article....
Google TV Ads Are Here – Are They a Big Deal?
YouTube TV hit 8 million subscribers in February 2024, which gives Google a nice incremental...
Google’s 2024 RSA Updates: A Breakdown
Google announced 3 updates to RSAs to make them even more ‘responsive’ to make ads more relevant...
Competitive Data Now Available in Performance Max Auction Insights
It’s not a game-changer, but it’s a step in the right direction for the black box that is Google’s...
Google Allows Advertisers to Opt Out of the Search Partner Network Entirely
Google has made plenty of headlines lately for revelations that give advertisers reason to be...
YouTube Shorts: Specific Placements Are on the Way
YouTube is reportedly (finally) testing a pilot program for a select group allowing advertisers to...
SGE Ads Are Inevitable. What Do We Need to Know?
Search generative experience (SGE) is coming to Google – it’s currently in beta and evolving on a...
2024 Paid Media Predictions
The end of a change-packed year is a great time to take a breath and check our crystal balls for...
AI Creative in Performance Max: What to Know for B2B
Google recently announced that it will be rolling out new AI features for all advertisers in the US...
New Search Themes on Performance Max: Worth a Shot for B2B?
Google recently launched a beta with Performance Max campaigns that lets you use “search themes” as...
What Marketers Should Know about CP4M, Meta's New AI-Powered Conversation Platform
Meta advertising is crushing it these days (check out their Q3 earnings call). A couple of weeks...
Reels Ad Updates, Fall 2023: A Closer Look from a B2B Lens
Last month, Meta added new Reels ads features to help improve performance of ad creatives by making...
Microsoft Rolls out Advertising Product Updates in Advance of Q4
Advertisers angered by this week’s reports of Google’s artificial inflation of auction prices (and...
Streamlining Paid Team Agendas With Automation and Organization
Well-organized client calls are at the heart of any successful paid advertising team. The moments...
Google Ads Introduces Demand Generation Beta: What to Know
In October, Google will formally roll out Demand Gen campaigns to all advertisers.
Keys to Good Advertising Account Analysis
Digital advertising requires a deft hand to stay on top of all initiatives across your media mix...
TikTok Expands Search Ads to All Advertisers
As Google is well aware, TikTok is eating into its search dominance, particularly with younger...
How to Scale B2B Accounts in Capterra Ads
In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...