JDM Blog

I’m a performance marketer with over a decade of experience in paid search and social, and now I...

GA4 is getting mixed reviews for its user friendliness, but there’s no turning back now. Google’s...

Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...

YouTube Shorts, which launched last year, has gotten an upgrade; Google recently announced fresh...

If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...

If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...

Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...

If your job involves paid search, and you’re reluctant to embrace AI, Google is about to force your...

B2B advertising can be an expensive proposition, but time and again we see brands come to us with...

In April 2023, Google released the results of a test that compared the results of privacy-friendly...

No matter how much growth you’ve driven for a client in recent months, and no matter how clever a...

Google may have made more headlines and riled up marketers in April by announcing the demise of...

Pinterest aesthetics and social proof with Amazon’s transactional clout? That potentially powerful...

As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...

Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...

Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...

Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...

UTM tracking is one of the most important initiatives of marketing analytics, particularly when...

Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...

Let’s face it, Google Tag Manager can be a beast. But it’s also an empowering tool for advertisers,...