4 Characteristics That Make and Break an Account Manager
Account management in the marketing agency world is a crucial role in building successful client...
Paid Search (4)
How to Address Negative and Fake Business Reviews
In my last post, I provided an overview of how to approach business reviews: how to build a process...
A Smart Approach to Managing Your Business Reviews
Managing online reviews is a crucial part of your overall reputation management strategy....
New Google Ads Brand Settings: Maximizing Performance & Control
In a recent bid to offer advertisers greater control over their brand campaigns, Google launched ...
New Branding: Microsoft’s Latest Play for Marketing Attention
Microsoft is working hard to unite their diverse crew of acquired start-ups and advertising...
JDM Training Takeaways: 7 Advanced Tips for Paid Account Audits
At JDM, we offer a robust training series for new hires and newly promoted teammates. In this...
Snapchat Testing Ads within AI Chatbot
Snapchat’s new ChatGPT-powered AI chatbot, rolled out to all users in April 2023, has gained...
LinkedIn Generative AI in New Ads: What to Know
It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...
Traction: Turn B2B Series A Funds into Unicorn Fuel
There are fewer than 1,300 unicorn companies in the world. We’ve worked to grow several of them...
Build That B2B Bridge: How to Go from Seed to Series A
At Jordan Digital Marketing, we’ve worked with dozens of companies with a small base of seed...
Early-Stage B2B Growth: 4 Keys to Nail the Launch
I’m a performance marketer with over a decade of experience in paid search and social, and now I...
Guide: Creating Google Ads Audiences through GA4
GA4 is getting mixed reviews for its user friendliness, but there’s no turning back now. Google’s...
What Meta’s Vision for an AI-Driven Future Means for Advertisers
Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...
You Can Now Use YouTube Shorts for Awareness. Should You?
YouTube Shorts, which launched last year, has gotten an upgrade; Google recently announced fresh...
5 Best Practices for Facebook Advantage+ Campaigns
If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...
Facebook Advantage+ Campaigns: Pros & Cons
If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...
Intro to Facebook Advantage+ Campaigns
Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...
Google Marketing Live 2023: AI, AI & more AI
If your job involves paid search, and you’re reluctant to embrace AI, Google is about to force your...
3 Tips for Conserving B2B Advertising Budget
B2B advertising can be an expensive proposition, but time and again we see brands come to us with...
Interest-Based Advertising: What a Positive Post-Cookie Test from Google Signifies
In April 2023, Google released the results of a test that compared the results of privacy-friendly...