JDM Blog

Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...

If your job involves paid search, and you’re reluctant to embrace AI, Google is about to force your...

B2B advertising can be an expensive proposition, but time and again we see brands come to us with...

In April 2023, Google released the results of a test that compared the results of privacy-friendly...

No matter how much growth you’ve driven for a client in recent months, and no matter how clever a...

Google may have made more headlines and riled up marketers in April by announcing the demise of...

Pinterest aesthetics and social proof with Amazon’s transactional clout? That potentially powerful...

As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...

Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...

Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...

Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...

UTM tracking is one of the most important initiatives of marketing analytics, particularly when...

Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...

Let’s face it, Google Tag Manager can be a beast. But it’s also an empowering tool for advertisers,...

Knowing what your competitors are up to in the realm of social advertising can give you inspiration...

Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...

B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...

As everyone in performance marketing knows, TikTok is eating into Google and Facebook budgets – but...

Over the course of the past year, Microsoft has been conducting studies in their ad platform to...

One of the key ingredients to any successful campaign is the ability to reach the right people....