Improve Quality Score with Advanced Techniques
Quality score is the key to a cost-effective search advertising campaign and maximizing return on...
Paid Search (8)
Click Through Reads #4: Helping Local Businesses
Signs of Spring are everywhere (unless you live in the North East) and as the flowers are...
Managing the Client Ad Approval Process
The client approval process can be smooth and simple, but sometimes it can be a nightmare. It can...
Click Through Reads #3: New Facebook and LinkedIn Features
Welcome to another week of Click Through Reads! This week is all about the new new. New Facebook...
A Different Take on Close Variants
What are Close Variants?
Over the last few years, we’ve seen Google change the way different match...
Click Through Reads #2: More COVID-19 Updates and Opportunities
Here we are, the second week of Click Through Reads. A majority of you are probably reading this...
It's Free to Sell on Google Shopping - What Does This Mean for Shopping Ads?
Google announced it’s now free to sell on Google Shopping. The majority of the Google shopping tab...
Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits
We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to...
3 Things to Help You Get Back Into Google Ads
Have you ever worked in paid advertising, then stopped for a bit to try something new, only to...
Don't Waste Your Digital Marketing Budget
An Essential Three-Step Checklist for New Online Marketers and Small Businesses
Creating your...
How to Succeed in This Time of Crisis
These are clearly exceptional times. With the spread of the Covid-19, those of us in the...
Display Campaigns and Retargeting
We focus on running a dedicated retargeting display campaign and resume using the retargeting...
Message Testing Philosophy
The goals of any ads are 2 fold:
We want to serve an ad that catches the eye of our end user,...
Time to Embrace Smart Shopping Ads?
A World of Pending Automation
Automation. Smart Campaigns. These are things that we as digital...
SEM Messaging
There are two purposes of an ad:
Get people to click
Get people to take a desired action
Google...
Campaign Naming Conventions
Campaign naming seems like an unimportant, mundane concept, but it’s not. In order to maintain...
Single keyword ad groups vs small keyword ad groups
Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...
Google Ads evolved, The Alpha-Beta Process has to evolve too
Over the past few years, Google Ads has changed more than it had over the past 10 years. Expanded...
SEM Account Glossary of Terms
To start off our SEM Key Concepts series, we’re going to cover the basics with a glossary of key...
Writing Ad Copy for Adwords: The Technical Process
For the final post in our Google Ads 101 series, we’re going to cover our technical process for...