How to Succeed in This Time of Crisis
These are clearly exceptional times. With the spread of the Covid-19, those of us in the...
Paid Search (9)
Display Campaigns and Retargeting
We focus on running a dedicated retargeting display campaign and resume using the retargeting...
Message Testing Philosophy
The goals of any ads are 2 fold:
We want to serve an ad that catches the eye of our end user,...
Time to Embrace Smart Shopping Ads?
A World of Pending Automation
Automation. Smart Campaigns. These are things that we as digital...
SEM Messaging
There are two purposes of an ad:
Get people to click
Get people to take a desired action
Google...
Campaign Naming Conventions
Campaign naming seems like an unimportant, mundane concept, but it’s not. In order to maintain...
Single keyword ad groups vs small keyword ad groups
Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...
Google Ads evolved, The Alpha-Beta Process has to evolve too
Over the past few years, Google Ads has changed more than it had over the past 10 years. Expanded...
SEM Account Glossary of Terms
To start off our SEM Key Concepts series, we’re going to cover the basics with a glossary of key...
Writing Ad Copy for Adwords: The Technical Process
For the final post in our Google Ads 101 series, we’re going to cover our technical process for...
How to Build Keywords and New Ads
Today we’re going to tackle one of the fundamental tasks in running AdWords accounts: building...
How To Peform a Low Search Volume (LSV) Keyword Removal
Next up on our Google Ads 101 series: how to perform a Low Search Volume Keyword Removal. Let’s...
How to Perform a Callout Extension Analysis
Today we’re covering an important part of our Ad Words Reporting 101 series: How to Perform a...
How to Perform a Placement Analysis
In the next installment of our Ad Words Reporting 101 series: How to Perform a Placement Analysis....
How to Perform a Sitelinks Extension Analysis
Today we’re covering an important part of our Ad Words Reporting 101 series: How to Perform a...
How to Run a Geo Analysis
Next up on our Ad Words Reporting 101 series: how to run a Geo Analysis. It’s important to run a...
How We Train PPC Experts
At Jordan Digital Marketing, we’re always keen on sharing knowledge with one another and...
How to Run a Device Analysis
Next up on our Ad Words Reporting 101 series: Device Analysis! These reports can be handy when...
How to Adjust Bids in Google Ads
This week we’ll get into the nitty gritty of account management: adjusting bids in Google Ads. Our...
How to Run an Effective Ad Test Analysis
Next up in our Ad Words Reporting 101 series: How to Run an Effective Ad Test Analysis! This is an...