JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

SEO

SaaS SEO FTW: How to Engage Users in Consideration and Purchase Stages

We’re lucky to work with a ton of ambitious, forward-thinking SaaS clients at JDM, and lately...

5 Common Retail SEO Oversights to Correct for the Holiday Season

We love digging into new client accounts at JDM – and I particularly enjoy the chance to jump in...

Black Friday SEO Strategies to Grow Incremental Revenue

Paid media spend is through the roof in Q4, especially in the Black Friday-Cyber Monday timeframe....

Tips for Creating SEO-friendly Product Pages

Everyone, in every industry, knows Google’s search experience is changing. That’s certainly true of...

Link Cards for Brand Queries: Are Your Listings Ready?

If AI Overviews’ link cards for brand queries weren’t enough reason for you to do a deep dive into...

People Also Ask - An Examination of the Precursor to AI Overviews

AI Overviews are an attempt by Google to anticipate what users are actually asking for with their...

TikTok SEO: 7 Things to Know

Some truisms about the SEO landscape in June 2024:

  • Google’s AI Overviews will suppress clicks
  • ...

7 Takeaways from JDM’s SGE Webinar

The SEO world got rocked with a couple of Google-focused news drops in May. The first was the...

After the Knee Jerk: Our SEO Experts React to Google’s Algo Leak

So the dust is starting to settle after documents describing Google’s search algorithm workings...

Competitor Keyword Research in SEO: The JDM Approach

Done effectively, competitor-based keyword research is a major component of good SEO strategy – and...

Galaxy-Brain SEO: the New Way to Take Command of Your Universe

If you’re paying attention, you’ve heard a lot of recent talk about “user-first” SEO – at least,...

Building Brand Authority: Rethink Your Owned Media

So you want to build your brand.You’ve done the keyword and audience research, and you’ve produced...

SGE for SEO: A roundup of highlights

Search Generative Experience (SGE) is one of the biggest fundamental game-changers to hit SEO in...

SGE in SEO: Early Findings

SGE – Search Generated Experience, or Google’s term for the AI-generated content that’s showing up...

5 Concrete Ways SEO Experts Deliver Value in the SGE Era

Lots of veteran SEOs have been asked to take over accounts after a brand tries (and fails) to use...

Rainy-Day SEO: Brand Reputation Management

“I can’t move forward until I get feedback from {NAME}” is not something we say on the JDM SEO...

How to Nail the “Experience” Piece of E-E-A-T

Readers of the JDM blog know full well our perspective on E-E-A-T: it might not be an official...

Rainy-Day SEO: Digital PR and Content Promotion

Our Rainy-Day SEO series of initiatives you can take if you’re blocked on bigger projects continues...

Dialing in E-E-A-T in 2024: 3 Tips

If you haven’t gotten the E-E-A-T message yet, listen up: you’d better have a plan to focus on it...

E-E-A-T in 2024: How Important Is It?

It’s technically not a ranking factor, but at JDM, we regard E-E-A-T (or Experience, Expertise, A...