TikTok for B2B: Y or N?
If you’re reading this, you’re in B2B advertising. If you’re in B2B advertising, you know all too...
Social Advertising (3)
Leveraging LinkedIn Audience Reporting Data
LinkedIn advertising provides some deep demographic reporting that often goes unused.
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?
We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....
Facebook Advertising for D2C: Build Better Audiences
Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...
The Time is Now for TikTok
Two recent reports speak to TikTok’s emergence – and the opportunity it presents for marketers.
How to Wrangle Better Facebook Data Post-iOS14
Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...
TikTok’s New Shopping Ads: A Breakdown
Virtually every digital marketer knows about the meteoric rise in TikTok engagement over the past...
3 Free Tools You Should Be Using For Facebook Creative Inspiration
With over 3.9 billion active users, Facebook ads are a fantastic way to scale your digital...
5 Tips For Creating Scroll-Stopping Creative For Social Media Ad Campaigns
Social media advertising can be a great place to move the needle on your marketing initiatives by...
LinkedIn Ad Formats and Ad Specs
LinkedIn has proven itself to be the premier B2B advertising network over the last few years....
Best LinkedIn Advertising Options for Different Goals
Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's...
Facebook Ads Scorecard: Free Audit Tool
Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....
How to Track Facebook Conversions for Zoom Webinars
The landscape of conferences and customer engagement is looking pretty different in the COVID era....
Setting Up Your First Snapchat App Install Campaign
Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up,...
Getting Started with Snapchat Ads Manager
Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...
How (and Why) to Advertise your B2B Company on Facebook
Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...
Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses
Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google...
Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates
Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...
How to Recover Deleted Facebook Ads
I’ll start off by saying you should never delete Facebook ads.
The only exception is if you...