Case Studies
Learn more about the strategies we use to drive growth.
Drove 12% more pipeline with a 4% decrease in Google Ad spend through holistic optimization and testing
- Increased pipeline by 12%
- Reduced cost per SQL by 12%
- Optimized account through restructures and testing to scale SQL volume while reducing CPA
Organic traffic and conversion growth for high-priority keywords for an AI-driven SaaS platform
- Drove 153% increase in organic unique pageviews to the blog
- Increased non-brand traffic by 31%
- Grew total organic ranking keywords by 79%
Achieved a 94% increase in Google Ads conversions globally while reducing CPAs
- Developed and executed new testing strategy
- Implemented offline conversion tracking and optimization
- Achieved 27% improvement in CPA
Scaled sales and improved revenue by 7% with lower spend using Google Vehicle Ads
- Increased total revenue 9%
- Decreased total ad spend 8%
- Employed a test-and-optimize strategy that enhanced the entire user journey
Leveraged MMP integration and creative testing for a 177% increase in app signups
- Improved CVR to drive efficiency
- Advanced data integration for down-funnel business impact
- Designed strategic creative tests to optimize engagement
Drove a 10x increase in organic traffic through strategic keyword targeting and content strategy
- 930% increase in monthly blog impressions
- 956% increase in monthly blog traffic
- 492% increase in non-brand keywords driving traffic to the blog
Improved Cost Per Deal by 70% in 6 weeks while maintaining lead volume on Google and LinkedIn campaigns
- Improved Cost Per SQL by 65%
- Improved Cost Per Deal by 70%
- Restructured campaigns & optimized with offline conversion tracking
Increased SQL Volume 4x with 38% Greater Efficiency after 1st month of Google Ads management
- Increased SQL conversion rate by 2x
- Drove 4x increase in total SQL volume
- Reduced cost per SQL by 38%
Achieved 325% ROAS and increased conversion value by 90% with Google Ads bid testing
- Drove 40% more subscriptions at a 30% lower CPA
- Increased ROAS by 92% through campaign-level goal testing
- Further improved ROAS by 50% by implementing tROAS bidding
Increased ROAS 145% by optimizing Google Shopping strategies for a D2C water filtration brand
- Leveraged smart and standard shopping campaigns
- Methodically structured campaign breakouts
- Rigorously tested and optimized promotional callouts
More than doubled qualified lead volume with improved efficiency with a niche Google Ads strategy
- Increased qualified lead conversion volume by 135%
- Increased qualified lead conversion rate by 73%
- Decreased cost per qualified lead by 54%
Achieved huge organic growth in non-brand keyword rankings and traffic with a targeted content strategy
- Increased number of ranking non-brand keywords by 23x
- Increased number of non-brand keywords ranking on page 1 by 4x
- Scaled blog content impressions by 21x and clicks by 5x
Lowered search CPAs by 71% while scaling lead volume
- Scaled spend by 11x
- Grew conversions by 22x
- Revamped account and restructured campaigns to allow for growth
Used advanced product feed and location targeting strategies to cut CPAs by 58% in Google and Facebook campaigns
- Decreased CPAs by 58%
- Boosted CTRs by over 55%
- Lowered CPCs by 55%
Doubled application rates while reducing CPA across Instagram, TikTok, and Snapchat campaigns
- Increased lead volume by 64%
- Increased applications by 109%
- Reduced CPA by 40%
Drove a 7x increase in non-brand organic traffic with a targeted SEO and content strategy
- Increased non-brand organic traffic by 7x in 6 months
- Achieved 5x increase in page 1 rankings for non-brand keywords
- Created internal linking strategies to enhance user experience and increase site engagement
Increased qualified lead volume by over 6x using offline conversion tracking and 1st-party data strategies across Google and Facebook
- Decreased total cost per qualified lead by 72%
- Reduced volume of unqualified leads by 43%
- Drove 10x increase in qualified lead volume
Increased purchase volume by 149% with direct response creative strategy on Facebook
- Increased CTR in prospecting audiences by 104%
- Increased CTR for retargeting audiences by 29%
- Upleveled ads with UGC and high-quality DR-focused creative
Boosted Organic Engagement to 65% with a Quiz That Pops
- Achieved 89% quiz completion rate
- Generated 1270 incremental new leads
- Added 27 new conversions after initial launch
Sentry
Combined bidding automation with our JDM Prioritized Keyword Segmentation strategy to capitalize on the performance from the long-tail keywords:
- Lower non-brand CPAs 50%
- Improve CPA 39% month over month
Scoot
App Install strategy across Google, Apple Search Ads, and Facebook. Within 2 months and with a reduced budget:
- Increase conversion volume by 22%
- Reduce CPA by 66%
Porch
With clever paid search account structure and specific goals in mind, in just 12 weeks:
- Boost conversion rates
- Triple gross profit increased
- 400% boost in lead volume
Blueboard
In the first 6 months of paid search management:
- Conversion volume growth of 310%
- Increase conversion rate by 261%
- Reduce CPA by 77%