Boosted Organic Engagement to 65% with a Quiz That Pops
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Client Background
Clean Program offers health and wellness products with a focus on detoxification and clean living. Their top programs, Clean 7 and Clean 21, are designed to help individuals reset their health through structured eating plans, supplements, and lifestyle tips.
Challenge
Clean Program wanted to enhance user engagement and personalize their customers' experiences in the ultimate pursuit of new users and conversions. JDM’s SEO team optimized and re-introduced the Dosha Quiz, an interactive piece of content designed to educate users about Ayurvedic principles and recommend tailored wellness solutions.
The original version of the Dosha Quiz was not providing leads or conversions, so JDM sought to optimize the visual nature, SEO elements, and overall UX of the quiz to boost engagement.
Strategy
To overhaul the existing quiz, JDM had new questions and answers written with SEO-focused keywords, created a new landing page complete with new formatting, color scheme and tone to match brand, and added images and alt text.
We re-formatted the quiz on Leadquizzes, wrote new answer copy that now featured internal product linking and CTAs, and added the capability to collect e-mail leads from users who agreed to participate.
We did internal linking across landing pages and content to drive traffic and recommended the client add the quiz to socials and e-mail newsletters for external outreach.
The Results
In the three months after the quiz landing page was launched, Clean Program received 59,988 views and 23,999 completions. Of those who completed the quiz, 1270 submitted their e-mail for Clean Program to use as leads. The dosha quiz landing page has recorded 27 purchases totaling $2,071.75 in revenue.
The quiz, combined with other SEO and content initiatives, increased Clean Program’s user engagement to 65%.