Facebook Ads Scorecard

It’s always a good idea to run an occasional account audit to make sure your Facebook Ads account is optimized as best as possible. 

For marketers: This is a good exercise to go through if you’re taking over an existing account or if you’re managing an account that has plateaued. 

For managers: If another person or agency is managing Facebook Ads, an audit like this is helpful to get an understanding of the current account status.

This template and guide will help you evaluate:

• Account set up

• Retargeting and conversion tracking

• Campaign and ad set structure

• Audiences and targeting

• Ad creative

• Landing pages

Download the free guide now to help improve your Facebook Ad account!