Google Ads Scorecard

It’s always a good idea to run an occasional account audit to make sure your Google Ads account is optimized as best as possible. 

For marketers: This is a good exercise to go through if you’re taking over an existing account or if you’re managing an account that has plateaued. 

For managers: If another person or agency is managing Google Ads, an audit like this is helpful to get an understanding of the current account status.

This template and guide will help you evaluate:

• Account set up and structure

• Retargeting and conversion tracking

• Display

• Audiences and targeting

• Keywords

• Ad creative and ad extensions

• Landing pages

Download the free guide now to help improve your Google Ads account!