JDM Blog

The landscape of B2B advertising is evolving rapidly, and 2025 is shaping up to be the year where...

Google has announced several updates to Demand Gen campaigns, and for once, these updates actually...

Every year, I see new brands making old mistakes regarding Q4 marketing strategy. Learn from...

Meta has long been a powerhouse in the B2C and eCommerce advertising space, but when it comes to...

In June 2024, Pinterest fully hopped aboard the AI train with a big product launch – including...

Whether or not TikTok gets shut down in the U.S., there’s a new (old) alternative that should be...

Meta recently released new audience insights and targeting options in their Advantage+ Shopping...

Google announced 3 updates to RSAs to make them even more ‘responsive’ to make ads more relevant...

It’s not a game-changer, but it’s a step in the right direction for the black box that is Google’s...

YouTube is reportedly (finally) testing a pilot program for a select group allowing advertisers to...

TikTok is continuing to push towards positioning itself as a social media platform and a search...

Good news for tech brands with audiences that skew male: Reddit has launched a couple of promising...

In a recent bid to offer advertisers greater control over their brand campaigns, Google launched ...

Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...

If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...

If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...

Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...

As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...

Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...