Meta's New Campaign Optimizations: Are They B2B Advertising Game-Changers?
Meta has long been a powerhouse in the B2C and eCommerce advertising space, but when it comes to...
Is It Time to Reconsider Snapchat Ads?
Whether or not TikTok gets shut down in the U.S., there’s a new (old) alternative that should be...
Google’s 2024 RSA Updates: A Breakdown
Google announced 3 updates to RSAs to make them even more ‘responsive’ to make ads more relevant...
Competitive Data Now Available in Performance Max Auction Insights
It’s not a game-changer, but it’s a step in the right direction for the black box that is Google’s...
YouTube Shorts: Specific Placements Are on the Way
YouTube is reportedly (finally) testing a pilot program for a select group allowing advertisers to...
TikTok, Google Search Partnership? What to Know
TikTok is continuing to push towards positioning itself as a social media platform and a search...
Reddit Announces Targeting, Measurement Updates
Good news for tech brands with audiences that skew male: Reddit has launched a couple of promising...
New Google Ads Brand Settings: Maximizing Performance & Control
In a recent bid to offer advertisers greater control over their brand campaigns, Google launched ...
What Meta’s Vision for an AI-Driven Future Means for Advertisers
Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...
5 Best Practices for Facebook Advantage+ Campaigns
If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...
Facebook Advantage+ Campaigns: Pros & Cons
If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...
Intro to Facebook Advantage+ Campaigns
Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...
Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies
As we’ve previously discussed, Standard Shopping campaigns are the manual-control,...
2023 Google Shopping Ads: Performance Max vs. Standard Shopping
Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a...
Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
Best Practices for Onboarding a New Client Contact
New client contacts can throw a wrinkle in the daily workflow for agency teams. Whether the old...
Will Congress Slow TikTok’s Momentum as an Emerging Marketing Power?
Members of the U.S. Congress continue to discuss a potential ban of the TikTok app in the United...