Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
Don’t Fear LinkedIn Ad Costs: Take Control to Hit Your Goals
It's no secret that LinkedIn ads are expensive. The engagement costs alone can leave many feeling...
1st-Party Data: An Advertising Guide
Privacy landscape, iOS14 data collection woes, and cookie deprecation got you down? There might be...
Remote Onboarding Best Practices for Happy New Teammates
Throughout my career, I’ve had some interesting onboarding experiences. I’ve had boxes arrive on my...
GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions
Marketers are still getting their heads around the capabilities of GA4; even those who have...
Tyler Jordan - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?
We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....
Let’s Kill SEO Content
Now that the Helpful Content update is here, let’s kill SEO content. To be clear, I am not saying...
3 Best Practices of Great Remote Hiring Processes
Effective hiring processes that attract candidates who will be additive, culturally and...
TikTok’s Play for the Next Generation of Search
In late September, TikTok made a slightly under-the-radar announcement that it was expanding the...
D2C Messaging and Creative Best Practices
As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...
Tony Schubert - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Google Adds a Little Helpful Nuance to Auto-Apply Suggestions
Google occasionally goes a little heavy-handed in forcing marketers to adopt their features, but...
Facebook Advertising for D2C: Build Better Audiences
Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...
The Time is Now for TikTok
Two recent reports speak to TikTok’s emergence – and the opportunity it presents for marketers.
How to Wrangle Better Facebook Data Post-iOS14
Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...
Natalie Hanson - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Advertising Platform Preferences: What Gaps Between Consumers & Advertisers Can Teach Us
Earlier this month, Kantar published its third annual Media Reactions study showing how marketers...
Fun Ice Breaker Questions for Your Company Meetings
Whether your team calls it a "weekly huddle," an "all-hands meeting," or even a "monthly team...
5 Underserved Communities Who Benefit from Remote Work
I joined Jordan Digital Marketing in 2021 in large part because it offered a culture engineered...