Let’s Kill SEO Content
Now that the Helpful Content update is here, let’s kill SEO content. To be clear, I am not saying...
3 Best Practices of Great Remote Hiring Processes
Effective hiring processes that attract candidates who will be additive, culturally and...
TikTok’s Play for the Next Generation of Search
In late September, TikTok made a slightly under-the-radar announcement that it was expanding the...
D2C Messaging and Creative Best Practices
As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...
Tony Schubert - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Google Adds a Little Helpful Nuance to Auto-Apply Suggestions
Google occasionally goes a little heavy-handed in forcing marketers to adopt their features, but...
Facebook Advertising for D2C: Build Better Audiences
Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...
The Time is Now for TikTok
Two recent reports speak to TikTok’s emergence – and the opportunity it presents for marketers.
How to Wrangle Better Facebook Data Post-iOS14
Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...
Natalie Hanson - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Advertising Platform Preferences: What Gaps Between Consumers & Advertisers Can Teach Us
Earlier this month, Kantar published its third annual Media Reactions study showing how marketers...
Fun Ice Breaker Questions for Your Company Meetings
Whether your team calls it a "weekly huddle," an "all-hands meeting," or even a "monthly team...
5 Underserved Communities Who Benefit from Remote Work
I joined Jordan Digital Marketing in 2021 in large part because it offered a culture engineered...
Early Holiday Gifts? A Breakdown of Google’s New Shopping Features
At the end of August, Google announced a slew of new Shopping features that should put a sparkle in...
Mariya Tiama - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
TikTok’s New Shopping Ads: A Breakdown
Virtually every digital marketer knows about the meteoric rise in TikTok engagement over the past...
GA4 Migration: Setup Guide to Two Key Reports
Now that you have a grasp of the fundamental differences of GA4 and Universal Analytics, and you’re...
Apple’s Ad Expansion Updates: A Breakdown
Advertisers looking for more options to gain awareness and engagement on Apple’s App Store are...
How to Survive Google's Helpful Content Update: SEO Checklist
The Helpful Content Content Update will begin rolling out soon, and it's going to have a serious...
GA4 Migration: Why and How to Act Now
As we covered in our last post, and more comprehensively in our full guide to GA4 migration, GA4 is...