4 Characteristics That Make and Break an Account Manager
Account management in the marketing agency world is a crucial role in building successful client...
How to Address Negative and Fake Business Reviews
In my last post, I provided an overview of how to approach business reviews: how to build a process...
A Smart Approach to Managing Your Business Reviews
Managing online reviews is a crucial part of your overall reputation management strategy....
YouTube to Test Hyperlinking Keywords
In July, word got out that YouTube was testing a new feature for hyperlinking keywords that will...
New Google Ads Brand Settings: Maximizing Performance & Control
In a recent bid to offer advertisers greater control over their brand campaigns, Google launched ...
Emma Airey - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Why You Can’t Leave the Hiring Process Up to Automation
Looking for a job can be rough. There’s so much advice out there on what to include or not include...
New Branding: Microsoft’s Latest Play for Marketing Attention
Microsoft is working hard to unite their diverse crew of acquired start-ups and advertising...
JDM Training Takeaways: 7 Advanced Tips for Paid Account Audits
At JDM, we offer a robust training series for new hires and newly promoted teammates. In this...
Snapchat Testing Ads within AI Chatbot
Snapchat’s new ChatGPT-powered AI chatbot, rolled out to all users in April 2023, has gained...
Nathan Murdock - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
LinkedIn Generative AI in New Ads: What to Know
It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...
Voice Search in 2023: Tips to Optimize
In my last post, I dug into the state of voice search in 2023 and where we might be headed,...
The State of Voice Search in 2023
Five or six years ago, voice search was going to be the Next Big Thing. How’d that pan out? Let’s...
Traction: Turn B2B Series A Funds into Unicorn Fuel
There are fewer than 1,300 unicorn companies in the world. We’ve worked to grow several of them...
Bill Miekoski - JDM Impressions
Working remotely, like we do at JDM, doesn’t mean being disconnected from colleagues. As part of...
Build That B2B Bridge: How to Go from Seed to Series A
At Jordan Digital Marketing, we’ve worked with dozens of companies with a small base of seed...
Early-Stage B2B Growth: 4 Keys to Nail the Launch
I’m a performance marketer with over a decade of experience in paid search and social, and now I...
Guide: Creating Google Ads Audiences through GA4
GA4 is getting mixed reviews for its user friendliness, but there’s no turning back now. Google’s...
What Meta’s Vision for an AI-Driven Future Means for Advertisers
Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...